• Victoria Tourism Industry Council (VTIC)
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Melbourne’s Sport City accolade an opportunity for more investment in tourism and events

22 /04/ 2016 Comments are Closed

The Victoria Events Industry Council (VEIC) welcomes the recent announcement that Melbourne has been named the SportBusiness Ultimate Sport City of the decade.

With this news, VEIC acknowledges the onus this places on State Government to ensure that Melbourne can continue to deliver all-round excellent experiences for the growing numbers of sports fans coming to the state.

“We need to ensure that we are able to cater to increasing numbers of visitors to Victoria, and maintain Melbourne’s status as an iconic sporting city,” said VEIC Chief Executive Dianne Smith.

“While we are thrilled with the announcement, this award highlights the need for State Government to commit to continued improvements to visitor services which are complementary to events.”

“Key areas of focus should include improved transport services, such as access to free Wi-Fi services within the CBD, minimising congestion, extending the Free Tram Zone, and providing multi-lingual information on public transport.”

Ms Smith said VEIC also wanted to see a commitment to improved skills training to ensure our events industry continues to deliver consistently high levels of service.

“With so many impressive, major sporting events and initiatives in the pipeline, we cannot afford to rest on our laurels. Victoria must ensure that our stadia keep pace with technology and innovations that enhance both the player and spectator experience, as well as the commercial opportunities for stakeholders.”

“Finally, while our Melbourne event capacity is being lauded, we need to ensure that our regional event capability is also recognised through continued support from State Government, and we are hopeful that this is reflected in the outcomes of next week’s 2016-17 State Budget,” said Ms Smith.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

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31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

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06jun6:00 pm8:00 pmVTIC 2018 Mixer Series - June Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

08jun12:00 pm2:30 pmVictorian Chamber presents: The Hon Julie Bishop MP12:00 pm - 2:30 pm Melbourne CBD

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july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

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