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Melbourne’s Sport City accolade an opportunity for more investment in tourism and events

22 /04/ 2016 Comments are Closed

The Victoria Events Industry Council (VEIC) welcomes the recent announcement that Melbourne has been named the SportBusiness Ultimate Sport City of the decade.

With this news, VEIC acknowledges the onus this places on State Government to ensure that Melbourne can continue to deliver all-round excellent experiences for the growing numbers of sports fans coming to the state.

“We need to ensure that we are able to cater to increasing numbers of visitors to Victoria, and maintain Melbourne’s status as an iconic sporting city,” said VEIC Chief Executive Dianne Smith.

“While we are thrilled with the announcement, this award highlights the need for State Government to commit to continued improvements to visitor services which are complementary to events.”

“Key areas of focus should include improved transport services, such as access to free Wi-Fi services within the CBD, minimising congestion, extending the Free Tram Zone, and providing multi-lingual information on public transport.”

Ms Smith said VEIC also wanted to see a commitment to improved skills training to ensure our events industry continues to deliver consistently high levels of service.

“With so many impressive, major sporting events and initiatives in the pipeline, we cannot afford to rest on our laurels. Victoria must ensure that our stadia keep pace with technology and innovations that enhance both the player and spectator experience, as well as the commercial opportunities for stakeholders.”

“Finally, while our Melbourne event capacity is being lauded, we need to ensure that our regional event capability is also recognised through continued support from State Government, and we are hopeful that this is reflected in the outcomes of next week’s 2016-17 State Budget,” said Ms Smith.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



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