• Victoria Tourism Industry Council (VTIC)
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22 /04/ 2016 Comments are Closed

In July 2016, hundreds of tourism industry professionals will converge on Bendigo for the 2016 Victorian Tourism Conference, to be held from 25-26 July at the spectacular Ulumbarra Theatre.

Presented by Victoria Tourism Industry Council (VTIC), this two day conference provides an opportunity for business operators, key stakeholders, and anyone with an interest in tourism and events to gather, learn and share.

For the first time, exclusive pre-conference tours will be available through Bendigo Tourism, allowing delegates to indulge in the rich experience of this historic destination.

A host of keynote speakers will feature on the program, including:

  • Sam Mutimer – Founder and Social Media Director of Thinktank Social
  • Dougal McKenzie – Travel Industry Head, Google Australia.

VTIC Chief Executive, Dianne Smith said the Victorian Tourism Conference is a state-wide conference which has a history of presenting impressive and thought-provoking speakers, workshops and activities, and 2016 will be no different.

“This year’s theme, ‘Experience Evolution’, will inform and inspire industry to reflect on how our current and future experiences are created, and the response by visitors. We aim to delve into how our products might evolve in light of consumers’ demand for richness and depth, access to information, and in the context of an increasingly competitive and mobile market place.”

“The conference looks to the future and shares the vision of what VTIC believes the industry can become, especially when we learn and grow together,” said Ms. Smith.

“This is a great opportunity for operators to network and forge relationships that will help them to grow their business.”

Registrations are now open until 11 July. To register or find out more about the conference, please visit www.victourismconference.com.au or call 03 8662 5430.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



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