• Victoria Tourism Industry Council (VTIC)
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A promising first year of the Andrews Government for Victoria’s tourism industry

30 /11/ 2015 Comments are Closed

One year on from the 2014 state election, the Victoria Tourism Industry Council (VTIC) is encouraged by the Andrews Government’s actions to grow the tourism and events sector, however it says significant opportunity remains and must be acted upon swiftly.

“Over the past 12 months the government has rightfully acknowledged the significant contribution the tourism and events sector makes to the economy and engaged with industry to improve business competitiveness and grow jobs,” said VTIC Acting Chief Executive Erin Joyce.

Highlights of the government’s agenda include:

  • Improved alignment between major events, business events and overarching destination branding, as well as an increased focus on the marketing of regional Victoria, through the amalgamation of various tourism and events bodies into one entity, Visit Victoria.
  • Victoria’s Regional Statement’s emphasis on developing regional Victoria through a pipeline of the 10 most significant regional tourism projects.
  • The development of an intrastate promotional campaign to drive overnight visitation to our regions by encouraging Melbournians to explore the attractions available throughout Victoria.
  • The use of the Tourism Demand Driver Infrastructure program to encourage operators to invest in innovative tourism infrastructure products.

“Encouraging progress has been made and we look forward to continuing to work closely with the Andrews Government on the implementation of these important measures,” said Ms Joyce.

“However a number of challenges must be addressed to give industry surety on the government’s future direction, drive visitation and investment, and reduce the cost of doing business in Victoria.”

Priorities going forward include:

  • Ensuring the strategy from this year’s Visitor Economy Review is released and provides industry with clarity on the government’s vision and direction for the sector, so operators can capitalise on growth opportunities.
  • Boosting marketing investment nationally and internationally to draw interstate and international visitors, encourage regional dispersal and drive attendance at our impressive major and regional events and broader attractions.
  • The funding of key infrastructure projects to rejuvenate existing icon attractions and fill product gaps.

“Lowering the cost of doing business must be a priority for government – particularly by reducing labour costs across the industry and minimising licensing and permit red tape for tour operators,” said Ms Joyce.

“The past 12 months has seen the Andrews Government make a solid start and in 2016 we will continue to work with the government to grow tourism jobs and the visitor economy in our state.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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