• Victoria Tourism Industry Council (VTIC)
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A promising first year of the Andrews Government for Victoria’s tourism industry

30 /11/ 2015 Comments are Closed

One year on from the 2014 state election, the Victoria Tourism Industry Council (VTIC) is encouraged by the Andrews Government’s actions to grow the tourism and events sector, however it says significant opportunity remains and must be acted upon swiftly.

“Over the past 12 months the government has rightfully acknowledged the significant contribution the tourism and events sector makes to the economy and engaged with industry to improve business competitiveness and grow jobs,” said VTIC Acting Chief Executive Erin Joyce.

Highlights of the government’s agenda include:

  • Improved alignment between major events, business events and overarching destination branding, as well as an increased focus on the marketing of regional Victoria, through the amalgamation of various tourism and events bodies into one entity, Visit Victoria.
  • Victoria’s Regional Statement’s emphasis on developing regional Victoria through a pipeline of the 10 most significant regional tourism projects.
  • The development of an intrastate promotional campaign to drive overnight visitation to our regions by encouraging Melbournians to explore the attractions available throughout Victoria.
  • The use of the Tourism Demand Driver Infrastructure program to encourage operators to invest in innovative tourism infrastructure products.

“Encouraging progress has been made and we look forward to continuing to work closely with the Andrews Government on the implementation of these important measures,” said Ms Joyce.

“However a number of challenges must be addressed to give industry surety on the government’s future direction, drive visitation and investment, and reduce the cost of doing business in Victoria.”

Priorities going forward include:

  • Ensuring the strategy from this year’s Visitor Economy Review is released and provides industry with clarity on the government’s vision and direction for the sector, so operators can capitalise on growth opportunities.
  • Boosting marketing investment nationally and internationally to draw interstate and international visitors, encourage regional dispersal and drive attendance at our impressive major and regional events and broader attractions.
  • The funding of key infrastructure projects to rejuvenate existing icon attractions and fill product gaps.

“Lowering the cost of doing business must be a priority for government – particularly by reducing labour costs across the industry and minimising licensing and permit red tape for tour operators,” said Ms Joyce.

“The past 12 months has seen the Andrews Government make a solid start and in 2016 we will continue to work with the government to grow tourism jobs and the visitor economy in our state.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

november

29nov4:30 pm5:30 pm2017 VTIC Annual General Meeting4:30 pm - 5:30 pm Melbourne Convention and Exhibition Centre

29nov6:00 pm10:00 pmYTN & YATEC 2017 Christmas Party6:00 pm - 10:00 pm Riverland Bar

december

07dec12:30 pm3:30 pmVictorian Chamber Presents: Lisa Wilkinson AM12:30 pm - 3:30 pm Palladium at Crown

11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

13dec10:30 am11:30 amVTIC WEBINAR SERIES - 360 Virtual Wayfinding, Virtual Tours & VR Marketing10:30 am - 11:30 am

february

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

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