The Victoria Tourism Industry Council (VTIC) welcomes the release today of Victoria’s Aboriginal Tourism Development Plan 2013-2023 and urges the State Government to support it with funding so Victoria can become a destination renowned for Indigenous tourism experiences.
“There has been limited government action on supporting Indigenous tourism and this strategy is long-awaited,” says VTIC Chief Executive Dianne Smith.
“VTIC urges the Government to attach funding to the strategy to ensure real results are achieved.”
Developed by Tourism Victoria in consultation with industry, the plan seeks to establish Melbourne as the home of contemporary Aboriginal tourism product in Victoria and the gateway to high-quality regional tourism experiences.
As well as containing strategies for the further development of tourism product, the plan also recognises supply-side challenges such as the need to strengthen the tourism skills base to ensure outstanding visitor experiences can be delivered.
“Tourism is a significant industry for Victoria, contributing $19 billion to the state economy each year and accounting for more than 200,000 jobs,” Ms Smith says.
“Aboriginal experiences are a drawcard for tourists to Australia and we believe Victoria has the potential to be a premier Indigenous tourism destination.
“Nearly 74,000 international visitors to Victoria participated in an Aboriginal tourism experience in the year ending June 2012 and there is significant potential for growth.”