• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

ACCOMMODATION INDUSTRY PARTNERSHIP STRENGTHENS VOICE OF TOURISM

25 /07/ 2012 Comments are Closed

A partnership between VTIC and the Accommodation Association of Australia will further strengthen the representation of the Victorian industry at both state and national levels. Launched by Federal Minister for Tourism Martin Ferguson, the alliance will enable Victorian accommodation providers to purchase a combined membership package and benefit from a united industry voice.

“This collaboration makes sense. It brings together two representative industry organisations to provide specialised service and improved representations to the Victorian and federal governments,” says VTIC Chief Executive Dianne Smith.

“We’ve chosen to collaborate and form an alliance rather than operate independently. This offers our Victorian accommodation operators the option to leverage on VTIC’s role as a peak body across all tourism and events sectors in Victoria as well as a wider range of opportunities and networks. We see it as double the value for the same price.”

The Chief Executive Officer of the Accommodation Association of Australia, Richard Munro, welcomed the alliance.

“The alliance is all about delivering stronger services and advocacy for operators of accommodation businesses in Victoria,” he says.

“It will assist with ensuring the continued growth and vibrancy of this important industry and is an opportunity to strengthen the accommodation sector in Victoria.”

Victoria has more than 800 accommodation providers with 15 or more rooms throughout the state.

“We have seen a 5.5 per cent increase in overnight visitors from international destinations in Victoria in the past year, bringing the 2011-12 total to 1.77 million visitors as of the end of March,” says Ms Smith.

“Domestic overnight visitor numbers into and within Victoria have also increased 6.4 per cent year-on-year to 17.8 million.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

november

29nov4:30 pm5:30 pm2017 VTIC Annual General Meeting4:30 pm - 5:30 pm Melbourne Convention and Exhibition Centre

29nov6:00 pm10:00 pmYTN & YATEC 2017 Christmas Party6:00 pm - 10:00 pm Riverland Bar

december

07dec12:30 pm3:30 pmVictorian Chamber Presents: Lisa Wilkinson AM12:30 pm - 3:30 pm Palladium at Crown

11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

13dec10:30 am11:30 amVTIC WEBINAR SERIES - 360 Virtual Wayfinding, Virtual Tours & VR Marketing10:30 am - 11:30 am

february

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

X