• Victoria Tourism Industry Council (VTIC)
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Australian Tourism Accreditation Program Victoria

The Australian Tourism Accreditation Program (ATAP) is an Australia-wide, online, quality management program, which documents a business’ practices and procedures.

Based on Quality Assurance principles, the Program certifies tourism businesses that meet specific operational criteria which ensures they are committed to sound business practices which deliver quality, reliable, professional tourism experiences.

It is a vital tourism industry asset, designed to establish and continually improve quality industry operating standards for tourism properties, across all tourism sectors. These standards include:

  • Effective business planning
  • Professional customer service
  • Assurance in advertising
  • Appropriate business licensing
  • Compliance with health and safety standards
  • Sound environmental practices

See below for further information on:

What is involved?

Benefits and incentives

Specialised accreditation programs


The Victoria Tourism Industry Council (VTIC) is licenced to administer ATAP in Victoria.

Looking for an accredited tourism product?

Victorian tourism businesses that undergo accreditation are committed to offering visitors the highest quality service and high standards of business practice.

They are leaders in the industry and have met specific criteria which ensure they are committed to exceeding your expectations with great customer service and the highest standard in their operating systems, policies and procedures.

If you would like to find an ATAP accredited business please visit www.trustthetick.com.au

Contact Us
If you would like to know more about ATAP you can contact us on:

(03) 8662 5387