• Victoria Tourism Industry Council (VTIC)
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AFL travels across the Tasman

29 /05/ 2013 Comments are Closed

The AFL held its first international premiership match in New Zealand on ANZAC Day. With an estimated 22,500 spectators in attendance, the historic St Kilda versus Sydney match was deemed a success. The game took 18 months to organise, with the co-ordination of a host of supporting events, hospitality, the promotional schedule, an ANZAC observance ceremony and travelling media.

It is hoped this match will mark the start of a new tradition of collaboration between the AFL and its New Zealand counterparts.

VTIC

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VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

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