More than 60 tourism industry patriots will take the Tourism Industry Amazing Race challenge this Friday, battling to be the first to reach some of Melbourne’s most iconic tourism landmarks and giving cause to celebrate all that this integral industry brings to Victoria.
A highlight of a week-long calendar of Victoria Tourism Week festivities held throughout the state, the Tourism Industry Amazing Race is part scavenger hunt, part race and part exercise in industry pride featuring participants from across the tourism community including representatives from tourism industry bodies, smaller regional councils and businesses. Teams from across Melbourne and as far afield as Apollo Bay will take part.
Victoria Tourism Week, from 3 to 8 September, aims to demonstrate the social and economic contribution visitors from interstate and overseas make to the Victorian economy and community in general.
“The Victoria Tourism Industry Council (VTIC) and Destination Melbourne understand that tourism touches everyone. We want all Victorians to get a closer understanding of how tourism works and have the opportunity to participate in this growing industry that is so integral to our state,” says VTIC Chief Executive Dianne Smith.
“The Tourism Industry Amazing Race will showcase some of Melbourne’s iconic tourism locations which are major contributors to the tourism industry’s success in Victoria.”
The industry generates annual economic benefits for Victoria of $15.9 billion, and is responsible for the creation of more than 200,000 jobs. As well as this significant contribution to Victoria’s continued economic growth, the industry provides a host of social benefits while being the key promoter of the state’s natural and cultural icons.
“Victoria Tourism Week is an opportunity to bring the visitor industry together in a positive and inclusive way and identify methods to improve the quality of the visitor experience. We also want to develop a greater understanding of the value of visitors to our state, while encouraging Victorians to get out and about in their own backyard,” says Ms Smith.
Chris Buckingham, CEO Destination Melbourne, says, “Melbourne itself has never been more prominent globally than it is now, after The Economist ranked Melbourne the world’s most liveable city. It has never been more important for us as an industry to ensure that this liveability translates into ‘visitability’.
“The real value of tourism is that it creates jobs close to communities and encourages investment in community-based infrastructure.
“We encourage all Victorians to use this week to connect, identify opportunities and celebrate the unique and rewarding attributes of the visitor industry.”
Media contact: Melina Walton, Senior Communications Adviser firstname.lastname@example.org, 03 8662 5310, 0423 883 945
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