• Victoria Tourism Industry Council (VTIC)
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AMS Passes Star Ratings Baton to ATIC

26 /05/ 2017 Comments are Closed

The tourism industry has reached an historic agreement to maintain and enhance the Star Ratings scheme to benefit both accommodation businesses and consumers.

The Australian Motoring Services (AMS) and Australian Tourism Industry Council (ATIC) have announced that the Star Ratings program will continue to operate through its new owners, ATIC, as of 1 July 2017.

ATIC is the national collaboration of the State tourism industry associations including the Victorian Tourism Industry Council.

AMS and ATIC are committed to a seamless transition that will enable accommodation businesses to continue to display and promote their Star Rating, through the normal process of renewing their licence for the next financial year.

AMS has a long history with Star Ratings, however AMS believes that the tourism industry is best placed to deliver Star Ratings into the future for the benefit of accommodation operators.

The Star Ratings scheme is a national scheme offering businesses a tool to benchmark, improve and promote their accommodation. The Star Ratings quality mark provides consumers with an assurance of the standard they will experience on their travels.

The Star Ratings scheme, which has been in operation since the 1950s, provides accommodation providers with an internationally recognised symbol for quality accommodation standards.

About the Author

Paul Corrigan

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