Victoria’s tourism and events industry has celebrated today’s news that Melbourne will host the 2015 ICC Cricket World Cup final and three other key matches, saying the event reaffirms the city as the sporting capital of the nation and will bring an economic boon for the state.
Chief Executive Dianne Smith from the state’s events peak body, the Victoria Events Industry Council (VEIC), says, “It is a major win for Victoria to secure this international event. It will significantly contribute to our economy with both Melbourne and the entire state set to benefit from the flow-on economic effects it will bring.”
It is predicted that direct expenditure to Australia and New Zealand as a result of the event will reach $360 million, significantly benefiting the tourism, retail and hospitality sectors.
The event is expected to add between $65 million and $89 million to the Victorian economy.
“The event further cements the city internationally as a sporting host, complementing the Australian F1 Grand Prix which generated exposure for Melbourne of $816 million over the past four years, and other key events including the Australian Open Tennis Championships and the Spring Racing Carnival,” says Ms Smith.
“The event will provide major international exposure for Victoria and Australia, with a potential viewing audience of 950 million. This includes 800 million viewers from Asia – Victoria’s key tourism and trade target market.”
The ICC World Cup is the fourth largest international sporting event, with 14 nations participating. The MCG is likely to attract record crowds of local, interstate and international cricket fans to the event series.
“Melbourne has been named the Ultimate Sports City on numerous occasions and the MCG is internationally revered as a world-class venue, one of the world’s oldest and most prestigious sporting grounds,” says Ms Smith.
“It is the ‘people’s ground’ and it’s fitting that this event is in Victoria, where locals are very passionate about cricket. Victorians will be very excited to have this international event in their home town.”