• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Australian Open in China opens tourism doors for Melbourne

18 /09/ 2012 Comments are Closed

Opening a wild-card play-off opportunity to the Asia-Pacific region that will grant two competition winners direct entry to the 2013 Australian Open is a move that will continue to showcase Melbourne as a leading tourist destination and host city.

Dianne Smith, Chief Executive of the Victoria Events Industry Council (VEIC), says, “China represents a growing tourism market for Victoria, and the coverage of this event in the country next month will be wonderful promotion for the Australian Open tennis series to be held in Melbourne later this year.”

The wildcard tennis event, to be held in Nanjing next month, will see the Australian Open hosted in Asia for the first time.
“The Australian Open is one of the premier events on Melbourne’s events calendar which delivers a combined annual economic impact of more than $1.4 billion,” says Ms Smith.

“Melbourne is considered by many the sporting events capital of the world, with the Australian Open, the Melbourne Cup, the 2006 Commonwealth Games and the Australian Grand Prix all held in our city.

“The international exposure the China Australian Open event will bring is massive and will no doubt bring many more Chinese tourists and tennis fans to Victoria.

“What an outstanding advertisement for Melbourne, Victoria and Australia the Australian Open in Asia will be.”

Media contact: Melina Walton, Senior Communications Adviser, mwalton@vecci.org.au, 03 8662 5310, 0423 883 945

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

X