• Victoria Tourism Industry Council (VTIC)
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Australian Open in China opens tourism doors for Melbourne

18 /09/ 2012 Comments are Closed

Opening a wild-card play-off opportunity to the Asia-Pacific region that will grant two competition winners direct entry to the 2013 Australian Open is a move that will continue to showcase Melbourne as a leading tourist destination and host city.

Dianne Smith, Chief Executive of the Victoria Events Industry Council (VEIC), says, “China represents a growing tourism market for Victoria, and the coverage of this event in the country next month will be wonderful promotion for the Australian Open tennis series to be held in Melbourne later this year.”

The wildcard tennis event, to be held in Nanjing next month, will see the Australian Open hosted in Asia for the first time.
“The Australian Open is one of the premier events on Melbourne’s events calendar which delivers a combined annual economic impact of more than $1.4 billion,” says Ms Smith.

“Melbourne is considered by many the sporting events capital of the world, with the Australian Open, the Melbourne Cup, the 2006 Commonwealth Games and the Australian Grand Prix all held in our city.

“The international exposure the China Australian Open event will bring is massive and will no doubt bring many more Chinese tourists and tennis fans to Victoria.

“What an outstanding advertisement for Melbourne, Victoria and Australia the Australian Open in Asia will be.”

Media contact: Melina Walton, Senior Communications Adviser, mwalton@vecci.org.au, 03 8662 5310, 0423 883 945

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

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