• Victoria Tourism Industry Lt
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Australian Open shines a global spotlight on Melbourne

29 /01/ 2014 Comments are Closed

Congratulations to the team at Tennis Australia for another spectacular Australian Open. A total of 643,280 fans attended this year’s tournament and the event was broadcast to more than 200 countries.

The domestic television audience reached 13.6 million across the two weeks, while the largest percentage of international visitors to ausopen.com were from the United States, Canada, the United Kingdom, India and China.

The victory by women’s singles champion, Li Na, on her third attempt will also undoubtedly further raise the profile of Melbourne and Victoria in China – our most valuable inbound visitor market.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

june

29jun4:00 pm- 6:00 pmHigh Country Tourism Excellence and Awards Information Session4:00 pm - 6:00 pm Bright Brewery

july

3jul11:30 am- 3:30 pmEildon Tourism Excellence and Awards Information Session11:30 am - 3:30 pm Holmesglen at Eildon
5jul5:30 pm- 7:30 pmVTIC Mixer Series 2017 - July Tourism Networking Event5:30 pm - 7:30 pm Radisson on Flagstaff Gardens Melbourne
24jul - 25jul 249:00 amjul 252017 Victorian Tourism Conference9:00 am - 5:00 pm (25) Flemington Racecourse

august

10aug6:00 pm- 8:00 pmYoung Tourism Network presents: Alert! Crisis Management6:00 pm - 8:00 pm Crown College
15aug9:00 am- 5:00 pmDestination Melbourne presents: Make social media work for you9:00 am - 5:00 pm Crowne Plaza Melbourne

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College