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Bendigo hosts best of Victorian tourism industry alongside launch of Victoria Tourism Industry Council policy for growth

03 /08/ 2016 Comments are Closed

Today, the Victorian Tourism Conference will begin in Bendigo’s Ulumbarra Theatre, with a line-up of internationally renowned speakers sharing their secrets to ensure Victoria remains a top destination for international and domestic visitors.

The Victoria Tourism Industry Council is launching its policy agenda for 2016-17 to coincide with the conference, advocating for a better connectivity in Victoria, improved trading conditions and a strategy to continue growth in the whole of Melbourne.

Some of the key priorities of the policy agenda are:

  • Free Wi-Fi in Melbourne CBD
  • Expanded free tram zone
  • Short-term and single-use MYKI cards
  • Rail link to Melbourne Airport
  • A tax framework that minimises taxes and charges on international visitors
  • Industrial relations regime that reflects the 24/7, year-round nature of the visitor economy
  • Ongoing commitment to Regional Victoria Infrastructure Fund and Regional Events Fund.

Victoria Tourism Industry Council CEO Dianne Smith said the priorities addressed shortcomings felt by all Victorians and not just by visitors or those involved in the tourism industry.

“These policies, if enacted, will make visiting Victoria easier and improve the conditions many tourism operators are working in,” she said.

“Most Victorians would be thrilled to see these improvements made in their state and would benefit greatly from them. There are some clear gaps in Victoria that our recommendations would fill.

“As Victorian tourism is growing and already contributes almost six per cent of the Gross State Product, we must get it right when planning for our future. We need to be innovative to stay competitive, and our policies reflect this.”

The Victoria Tourism Industry Council is hosting the annual event, the Victorian Tourism Conference held at Bendigo’s Ulumbarra Theatre on July 25 – 26, featuring Google Australia’s Head of Tourism, Dougal McKenzie, Founder of Thinktank Social, Sam Mutimer, Destination Marketing Senior Sales Executive from TripAdvisor Jessica Quinlan, Author and Keynote Speaker Sam Sammartino and many more.

More information about the conference is listed overleaf www.victourismconference.com.au

Media contact: Anne Wright 03 8662 5310 0423 883 945  The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice. Tourism and events are growth industries for Victoria and contribute more than $20 billion to the state economy each year and employ more than 200,000 people.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



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