• Victoria Tourism Industry Council (VTIC)
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Best job in Victoria to boost youth tourism, jobs

05 /03/ 2013 Comments are Closed

Victoria will be showcased to the world through a camera lens in a move that is set to grant an international visitor their dream job, and promote the state internationally.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says the $4 million Tourism Australia campaign launched today, ‘Best job in the world’, will profile Victoria through the state’s ‘best job’, a Lifestyle Photographer.

“We’re very fortunate to have such a role to offer, as well as to reap the benefits that this role will afford Victoria,” says Ms Smith. “Not only will this person be cataloguing their journey in Victoria, the rest of the world will get a real insight into our state through the images they will take. They will no doubt spread across the world rapidly, profiling the diverse experiences and magnificent landscape we have to offer.”

The campaign will target the international youth market which last year contributed nearly $12 billion in tourism spending and a quarter of all Australia’s international visitors.

“Young international visitors are an important target market for Australian tourism, as are the friends and relatives they encourage to visit,” says Ms Smith. “Youth travellers also stay for longer and tend to disperse more widely throughout the country than most other segments.

“We anticipate the campaign will adopt a positive ‘viral’ persona through its strong visual presence, and we hope that, through social media, this will continue to promote Victoria internationally.”

The campaign aims to lift the number of Working Holiday Makers (WHM) in Australia by 20 per cent, supported by an online jobs board on which tourism operators can profile job vacancies.

“We particularly welcome this campaign in light of the Federal Government’s disappointing recent increase in the cost of a WHM visa which has added to the perception of Australia as an expensive destination,” says Ms Smith.

“We urge the Government to increase the maximum age for people applying for the WHM visa from 30 to 35 years to further build on the positive step this campaign represents.

“This is an exciting opportunity created by Tourism Australia and Tourism Victoria that is already being warmly embraced by the Victorian tourism industry.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

june

26jun11:30 am- 2:00 pmThe Murray Tourism Excellence and Awards Information Session11:30 am - 2:00 pm Murray River Paddlesteamers
27jun6:00 pm- 8:00 pmYoung Tourism Network presents: Disruptors & Innovators6:00 pm - 8:00 pm Crown College
28jun1:00 am- 3:00 pmDaylesford & the Macedon Ranges Tourism Excellence and Awards Information Session1:00 am - 3:00 pm Creswick Woollen Mills
29jun4:00 pm- 6:00 pmHigh Country Tourism Excellence and Awards Information Session4:00 pm - 6:00 pm Bright Brewery

july

3jul11:30 am- 3:30 pmEildon Tourism Excellence and Awards Information Session11:30 am - 3:30 pm Holmesglen at Eildon
24jul - 25jul 249:00 amjul 252017 Victorian Tourism Conference9:00 am - 5:00 pm (25) Flemington Racecourse

august

10aug6:00 pm- 8:00 pmYoung Tourism Network presents: Alert! Crisis Management6:00 pm - 8:00 pm Crown College

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College