• Victoria Tourism Industry Council (VTIC)
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Bourke Street hotel development proposal welcomed by tourism industry

21 /08/ 2013 Comments are Closed

The state’s peak tourism body has welcomed a proposal for a new hotel development on Bourke Street, saying it would boost tourism, provide additional facilities for locals and continue the site’s strong music theme.

The proposal would bring international hotel chain Starwood’s five star “W” hotel brand to Melbourne using the current Palace site, formerly the Metro Nightclub on Bourke Street’s top end.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says, “The potential economic and social benefits of this prestigious brand coming to Melbourne are significant for the tourism industry.

“This development would be the only W Hotel in Australia. The hotel is expected to boost the state’s economy by up to $57 million in the first year alone, and up to $394 million in its first 15 years of operation.

“This represents hundreds of jobs and tens of thousands of dollars per day for local retail and hospitality.

“Provided it meets planning requirements, the hotel will be a wonderful asset for the Melbourne CBD and represents an enormous opportunity for the state to capitalise on the W Hotels brand. We urge the Government to take the broad and positive economic and social implications of this project into account when considering this proposal”

Richard Munro, the Chief Executive Officer of the Accommodation Association of Australia – the national representative organisation for the accommodation industry – says, “When complete, the project will add to the array of quality accommodation options on offer for visitors to Melbourne and will reinforce the city’s status as a leading international tourism destination.”

VTIC enjoys an alliance with the Accommodation Association of Australia.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

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