About 360 people from the state’s tourism industry are attending the Victorian Tourism Conference in Bendigo.
The two-day conference kicked off on Monday and continues on Tuesday, with nearly 30 local, national and international speakers.
Ms Smith said the event aimed to bring together people working in the state’s tourism industry to share ideas and promote the growth of the sector.
She said this year’s theme, “Experience Evolution”, encouraged reflection on where the industry had come from and what it needed to do into the future to respond to changing desires.
Ms Smith said the operators that survived into the future would be those that were adaptable and fluid.
Attendees were given the chance to experience Bendigo as a tourist on Sunday with tours of landmarks and restaurants in the city.
It is the first time the event has been held in Bendigo in its current incarnation.