• Victoria Tourism Industry Council (VTIC)
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CHIEF EXECUTIVE UPDATE – TOURIST MYKI LAUNCH A PLUS FOR INDUSTRY

23 /05/ 2012 Comments are Closed

With a significant number of Victoria’s public transport users being short term visitors to the state, the tourism industry has welcomed the launch of the myki Visitor Pack, which will offer a ticketing solution to those affected by the cessation of the paper ticketing system.

The Visitor Pack will support visitors to the state to easily navigate the city and surrounding suburbs, and will help entice them to Victoria’s tourist attractions and experiences.

Visitors are likely to stay a few days and this solution will make it easy for them to travel to some of the wonderful attractions that our state has to offer, both in Melbourne and broader Victoria.

Through consultation with the Transport Ticketing Authority, in conjunction with Destination Melbourne, the industry has contributed to the design of this product that will further encourage increased visitation to Victoria and enhance visitors’ experiences.

The myki Visitor Pack will cater for the more than 20 million annual domestic and international visitors to Victoria, including international students and business travellers.

Exclusively for travellers to Victoria, the pack will be pre-loaded with travel credit that can be used on trams, trains and bus services and will also include $140 worth of discount vouchers to 15 of Victoria’s top tourist attractions and destinations.

Tourism operators will be invited to sell the Visitor Pack and it will also be available for purchase at Melbourne’s airports and other key visitor hubs such as Visitor Information Centres.

The needs of conference and event organisers are also being investigated as plans to cater for Melbourne’s business visitors are explored.

For operators interested in selling the myki Visitor Pack, please email ticketingservices@ptv.vic.gov.au.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

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