• Victoria Tourism Industry Council (VTIC)
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Chinese dragon lights-up Melbourne’s tourism scene

30 /01/ 2014 Comments are Closed

Today’s launch of the Docklands Dragon has been welcomed by the Victoria Tourism Industry Council (VTIC) for the benefit it will bring to the tourism economy.

The 100 metre-long dragon is part of the Chinese New Year celebrations and is on the corner of Bourke Street and Harbour Esplanade until Sunday 16 February 2014. The static dragon will be lit-up at night and is surrounded by hawkers’ markets and entertainment over the two weeks.

“VTIC is excited to have assisted in activating the Docklands precinct for Chinese New Year 2014,” says VTIC Chief Executive, Dianne Smith.

“The Docklands Dragon has been brought to life by a range of private enterprises working together and we applaud this cooperation for the good of the visitor economy.”

Ms Smith’s comments come as the Docklands Dragon is officially launched by the Lord Mayor the Right Hon. Robert Doyle today.

The project has received overwhelming support from the City of Melbourne and Chinese community groups.

Led by John Forman of Eureka Skydeck, the group’s aim is to develop ongoing celebrations during Chinese New Year, in association with existing activities in Chinatown and Southbank, including at Crown Casino and Federation Square.

The attraction is part of a longer term plan to establish Melbourne as a key Chinese-friendly tourism destination by developing Chinese New Year celebrations in the City of Melbourne and across Victoria.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

june

27jun6:00 pm- 8:00 pmYoung Tourism Network presents: Disruptors & Innovators6:00 pm - 8:00 pm Crown College
28jun1:00 am- 3:00 pmDaylesford & the Macedon Ranges Tourism Excellence and Awards Information Session1:00 am - 3:00 pm Creswick Woollen Mills
29jun4:00 pm- 6:00 pmHigh Country Tourism Excellence and Awards Information Session4:00 pm - 6:00 pm Bright Brewery

july

3jul11:30 am- 3:30 pmEildon Tourism Excellence and Awards Information Session11:30 am - 3:30 pm Holmesglen at Eildon
5jul5:30 pm- 7:30 pmVTIC Mixer Series 2017 - July Tourism Networking Event5:30 pm - 7:30 pm Radission Flagstaff Gardens Melbourne
24jul - 25jul 249:00 amjul 252017 Victorian Tourism Conference9:00 am - 5:00 pm (25) Flemington Racecourse

august

10aug6:00 pm- 8:00 pmYoung Tourism Network presents: Alert! Crisis Management6:00 pm - 8:00 pm Crown College

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College