• Victoria Tourism Industry Council (VTIC)
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Chinese dragon lights-up Melbourne’s tourism scene

30 /01/ 2014 Comments are Closed

Today’s launch of the Docklands Dragon has been welcomed by the Victoria Tourism Industry Council (VTIC) for the benefit it will bring to the tourism economy.

The 100 metre-long dragon is part of the Chinese New Year celebrations and is on the corner of Bourke Street and Harbour Esplanade until Sunday 16 February 2014. The static dragon will be lit-up at night and is surrounded by hawkers’ markets and entertainment over the two weeks.

“VTIC is excited to have assisted in activating the Docklands precinct for Chinese New Year 2014,” says VTIC Chief Executive, Dianne Smith.

“The Docklands Dragon has been brought to life by a range of private enterprises working together and we applaud this cooperation for the good of the visitor economy.”

Ms Smith’s comments come as the Docklands Dragon is officially launched by the Lord Mayor the Right Hon. Robert Doyle today.

The project has received overwhelming support from the City of Melbourne and Chinese community groups.

Led by John Forman of Eureka Skydeck, the group’s aim is to develop ongoing celebrations during Chinese New Year, in association with existing activities in Chinatown and Southbank, including at Crown Casino and Federation Square.

The attraction is part of a longer term plan to establish Melbourne as a key Chinese-friendly tourism destination by developing Chinese New Year celebrations in the City of Melbourne and across Victoria.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

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