Consultancy & Project Work
Parks Victoria Licensed Tour Operator Professionalism Project
The purpose of this research, commissioned by Parks Victoria and carried out in 2010-11, was to better understand the make-up and value of the Licensed Tour Operator (LTO) sector from the supply side; to better understand the requirements of the sector in terms of professional development and business support; and to extrapolate recommendations through which both government and industry can improve the provision of assistance and support to the LTO sector. Outputs included a comprehensive survey report and a CD-ROM Tool Kit for Licensed Tour Operators.
A United Approach to Tourism
This project, undertaken by Tourism Alliance Victoria in March 2009, required a study to identify the existing tourism performance of a region encompassing the municipalities of Mitchell, Shepparton, Strathbogie and Murrindindi and to recommend a clearly defined plan to grow the industry collaboratively across these four Shires into the future. This was achieved by conducting interviews with over 40 key stakeholders, experiencing various tourism products in many towns and attending events across the region.
Recommended findings included developing a consolidated regional tourism offering, one overarching tourism body or Regional Tourism Organisation (RTO) to provide a cohesive and collaborative approach to marketing, funding applications, event planning and branding. The Council and tourism association websites were reviewed in this project. The lack of quality tourism product was identified as a weakness; however there was a good base of product with potential for further development in the tourism market. Opportunities and strengths for this development were explored, as were barriers to development, weaknesses and threats in the defined region.
The United Approach to Tourism Project resulted in funding for the formation of a new RTO, Goulburn River Valley Tourism, with a full time staff member. Goulburn River Valley Tourism was launched in 2010.
Wimmera Mallee Tourism Project
This project was undertaken for the Shires of Buloke, Hindmarsh, Yarriambiack and West Wimmera from July - September 2009. The purpose and objectives of the Wimmera Mallee Tourism project were very similar to those of the United Approach project. Around 100 stakeholders were interviewed for this project. The final report of the project was launched by the project's Steering Committee in November 2009 and provided the impetus for the formation of a Local Tourism Association comprising the Shires of Buloke, Hindmarsh, Yarriambiack and West Wimmera.
Review of the Latrobe Tourism Advisory Board
This review was undertaken for Latrobe City Council in November 2009. The Latrobe Tourism Advisory Board had been operating for almost ten years and in that period had overseen the development of a tourism plan for Latrobe City and the establishment of the Latrobe City Business Tourism Association. The project assessed the Board's operations, reviewed its Terms of Reference and provided recommendations on the future direction of the Board and the framework for its ongoing relationship with the Council and the local tourism association.
Input into the Review of the Tourism Services Unit in Mt Alexander Shire
As part of a broader review of tourism services in Mount Alexander Shire a report was prepared providing an environmental scan - insights into the strategic direction of tourism at State level, and into the structures, activities and experiences of other local government tourism services in regional Victoria. The report informed planning and decisions regarding the future direction of tourism services in Mount Alexander Shire and was delivered in December 2009.