• Victoria Tourism Industry Council (VTIC)
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Creation of Visit Victoria welcomed, however tourism and events operators still await pledged funding

13 /08/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s announced merger of Tourism Victoria and the Victorian Major Events Company into one dynamic marketing organisation, Visit Victoria, yet calls on the government to deliver the pledged funding for marketing activities in the coming months.

“VTIC supports the announced merger as we have called for the establishment of a unified structure that is nimble and can efficiently support business to capitalise on the significant opportunities to grow our industry,” said VTIC Chief Executive Dianne Smith.

The introduction of a Ministerial Advisory Committee should facilitate closer partnerships with sectors that link closely with tourism, such as transport, international education and infrastructure.

“However, we await implementation of domestic and international marketing activities, the funding for which has been pledged by the government for the upcoming months, that are currently on-hold,” said Ms Smith.

“These important programs must proceed whilst Visit Victoria is becoming operational. Industry needs assurance that the funding for activities to drive visitation throughout Victoria will be available as a priority.

“VTIC and tourism businesses look forward to working with the government and Visit Victoria to continue to accelerate growth in our sector.”

VTIC looks forward to details of how the coordination and division of responsibilities between Visit Victoria and the existing tourism government department will work, to provide clarity to operators.

Media contact: Tristan Dwyer
media@vecci.org.au | 03 8662 5310 | 0423 883 945

The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry, providing one united industry voice.

Tourism and events are growth industries for Victoria and contribute $19.6 billion to the state economy each year and employ more than 200,000 people.

Megan Waring-Jones

About the Author

Megan Waring-Jones

With over 16 years of both private and public sector experience in the tourism sector, Megan has strengths in strategic planning, marketing and implementation programs at local, regional and national levels.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

august

29aug8:15 am- 6:30 pmVictorian Chamber presents: Mobile-ising Women in Business8:15 am - 6:30 pm ZINC at Federation Square

september

5sep1:00 pm- 4:00 pmDestination Melbourne presents: Melbourne Tourism Industry Exchange (MTIE)1:00 pm - 4:00 pm Melbourne Cricket Ground
7sep7:00 am- 9:00 amVictorian Chamber presents: Cyber Security7:00 am - 9:00 am Sofitel Melbourne on Collins, Grand Ballroom

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College

december

11dec6:00 pm- 6:00 pmSave the date - Victorian Tourism Industry Christmas Party6:00 pm - 6:00 pm Metropolis