• Victoria Tourism Industry Council (VTIC)
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VTIC Webinar Series

VTIC supports the development of our members and all businesses in the tourism and events industry.

VTIC hosts regular FREE webinars, with recordings available shortly after each.

We partner with our members to utilise their expertise and provide a series of webinars to further develop industry skills and knowledge, no matter where you are. Topics covered during the webinars are of relevance and benefit to tourism and events businesses.

See below for upcoming Webinars and past recordings.

Our member database contains high quality experts in many fields. We welcome all members to propose and prepare a Webinar, with VTIC as host. Please get in touch to propose your webinar.

Upcoming Webinars


Wednesday 22 November, 10.30am - 11.30am

In partnership with AusIndustry (the business support agency within the Australian Government’s Department of Industry, Innovation and Science), the Australian Government’s Department of Employment and digital marketing company Webfirm, VTIC will stage another free webinar on Wednesday 22 November at 10.30am entitled “Government support – we can show you where to look!”

Hear from the experts – AusIndustry’s Assistant State Manager John Macdonald (as he overviews the Australian Government’s information, support and grants that could suit your business needs) and the Department of Employment’s Su-Lin Kwa (who will provide an overview of the Australian Government’s recruitment services that makes finding the right people easy, including financial incentives and other supports available).

Maybe you’re seeking to invest in capital, boost the productivity of your staff, perhaps wanting to increase your business competitiveness or looking to find the right staff for your business? If so, this is the webinar for you. You will learn the best places to search for the right government grant for you, standard eligibility criteria for grants; and some hints and tips on what makes a grant application successful.



Wednesday 13 December, 10.30am - 11.30am

In partnership with VTIC member Virtacom and digital marketing company Webfirm, VTIC will stage their final webinar for 2017 on Wednesday 13 December.

Understand what 360 virtual marketing is, why Virtual Tours are more effective than video and photos combined and how it has the power to take your business’ marketing activities to the next level.

Virtacom’s Managing Director Jason Swaffield will take us through how to create 360 marketing content, give examples of where it is being used, how it applies directly to your business, and show you the results of virtual media in business today. With clients like Novotel Melbourne at St Kilda, the Melbourne Cricket Ground and the Melbourne Zoo, Virtacom understand the tourism industry.

What will your takeaways be?

  • An understanding of why you need virtual media marketing for your business
  • Why it is one of the most effective forms of marketing now available
  • What the best virtual media type is for your business
  • An exclusive VTIC members-only offer (for a limited time) for support from Virtacom in creating your business virtual marketing

The growth of virtual marketing has increased 180% this year alone, so don’t miss out on understanding the most powerful form of marketing available to your business.


Past Webinars

Australia is receiving phenomenal tourism and education growth from China. The education growth in particular has meant that more and more Chinese students are living and studying in Australia, adding to existing residents with the result being a burgeoning Chinese community in Australia.

It is important that the Victorian tourism industry does not ignore this growing (local) market segment – there are many opportunities for business growth. This one hour webinar will assist you in making the Chinese residents your brand ambassadors and how you can leverage them to reach the overseas market in mainland China.

The webinar covers:

  • The importance of reaching Chinese residents and international students;
  • Latest Chinese Market Trends;
  • Recommendations on how to engage Chinese residents;
  • How to capture Chinese visitors when they arrive; and
  • How to integrate Chinese Social Media and Payment Facilities into your strategy

Brought to you in partnership with VTIC members Sherry Link Communications, and digital marketing company Webfirm.


Search engine optimisation and online marketing should be a priority for all businesses today.

This webinar focuses on the importance of optimising your website so it is at the top of Google’s search results. If you are not engaging in regular activity to maintain and improve your rankings you are likely being left behind by your competition.

The webinar covers: 

  • SEO then and now
  • The Google search page explained
  • The technical basic elements your business must adhere to
  • How to ensure you are reporting your Google search rankings accurately
  • Content marketing and how the landscape has changed
  • Additional elements which help improve your Google search rankings
  • 99% of all businesses have a website. It is imperative that it is optimised correctly so you maximise your return on investment. This is a must attend event for all businesses who have a website.

Brought to you in partnership with VTIC’s digital marketing company Webfirm.


This webinar focuses on the issue of soft skills – personal attributes that enable someone to interact effectively and harmoniously with other people.

The webinar covers:

  • An understanding of the context of soft skills in tourism
  • An awareness of how soft skills may be deployed to improve business profitability and stakeholder relationships; and
  • An understanding of how soft skills impact staff engagement, collaboration and innovation

Brought to you by The 3e Factor The Power of Human Energy and Webfirm.


This webinar gives entrants in the 2017 RACV Victorian Tourism Awards the opportunity to hear what makes a ‘winning’ entry at both state and national level.

The webinar covers:

  • Insights from an experienced judge
  • Information on the new ‘online entry process’ implemented in 2017
  • The benefits of entering, including business achievements, growth and sustainability

Presented by Michael Hamilton, VTIC and Webfirm


Google Analytics for the Tourism Industry focuses on the topic of analytics and reporting tools and specifically how you can utilise the power of Google Analytics.

The webinar covers:

  • All of the basic 101 functions of Google Analytics
  • The different channels of your website traffic and what each channel means to you
  • Where we can analyse your website visitors’ behaviour
  • Where to gain informed insights into the demographics of your visitors
  • Exactly how to set and accurately track relevant goals to report lead conversion
  • Real time reporting of traffic to your website
  • How to set up monthly reporting.

Presented by Webfirm.


Brand yourself, not your product explores personal brands as an opportunity to sell who you are and what you are all about. The webinar answers the following questions:

  • Who is your niche or target market?
  • What are you providing, what is your unique point of difference?
  • How will your brand add value?

Brought to you by Jo-Anne Grist.