• Victoria Tourism Industry Council (VTIC)
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Events business generated by regional program tops $6.5 million

26 /03/ 2014 Comments are Closed

The Regional Victoria Business Events Program, currently being rolled out by Business Events Victoria (BEV), has been a great initiative of the State Government. Regional properties can become members of the program and anyone can use its free-of-charge referral service to find a business meeting, workshop or conference venue anywhere in regional Victoria.

BEV-logo-eNews
Since its inception in 2010, the number of business event leads referred to regional Victoria has continued to increase year-on-year. In 2013, 166 leads were distributed to regional Victoria, a 15 per cent increase on 2012. These leads equated to 27,783 delegate days, 15,041 delegate nights and a potential net contribution of $9.3 million to the Victorian economy (based on Tourism Research Australia’s estimates of regional conference delegate expenditure).

The total confirmed business directly related to the program has just passed $6.5 million.

As well as generating new business opportunities for regional Victoria, the program has provided the opportunity to promote the regions to a wider audience. More than 250 face-to-face sales calls have been made to key buyers and regional Victoria has been promoted at multiple intrastate and interstate trade events each year.

Having a dedicated resource focussed solely on regional destinations is unique in Australia and confirms Victoria as the business events state and a leader among its peers.

Business events are vital for Victoria’s regional economies, with the benefits far exceeding the investment. VTIC urges the State Government to continue its support of the business events sector.

BEV’s key piece of marketing collateral, the 2014-15 Regional Victoria Planner’s Guide, is currently being produced. Featuring more than 80 venues, destinations and support services located in regional Victoria, it is the ‘go-to’ guide for business event organisers considering regional Victoria. For more information on the BEV Planner’s Guide, contact Chris Porter by emailing info@businesseventsvictoria.com.au

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

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27apr10:00 am12:00 pmThe Yarra Valley & Dandenong Ranges Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Meletos

30apr2:00 pm4:00 pmThe Great Ocean Road Entrant Workshop2018 RACV Victorian Tourism Awards2:00 pm - 4:00 pm Alkina Lodge

may

01may9:00 am5:00 pmDestination Melbourne presents: Accessible Tourism Masterclass9:00 am - 5:00 pm Crowne Plaza Melbourne

02may10:00 am12:00 pmThe Mornington Peninsula Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm St Andrews Beach Brewery

02may12:00 pm2:30 pmVictorian Chamber presents: Post-Budget Lunch with Tim Pallas MP, Treasurer of Victoria12:00 pm - 2:30 pm The Ballroom, Park Hyatt Melbourne

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04may10:30 am12:30 pmThe Ballarat Entrant Workshop2018 RACV Victorian Tourism Awards10:30 am - 12:30 pm Ballarat Town Hall

07may10:00 am12:00 pmGeelong & the Bellarine Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Tourism Greater Geelong & the Bellarine

14may10:00 am12:00 pmGrampians Entrant Workshop2018 RACV Victorian Tourism Awards10:00 am - 12:00 pm Aradale Asylum

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31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

06jun6:00 pm8:00 pmVTIC 2018 Mixer Series - June Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

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