• Victoria Tourism Industry Council (VTIC)
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Free tram initiative continues to neglect tourism needs

23 /09/ 2014 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has criticised the State Government for failing to include many of Melbourne’s centrally located tourist attractions in its Free Tram Zone.

“The tourism industry is disappointed that this latest announcement regarding the Free Tram Zone once again excludes many key attractions that are vital to our visitor economy,” said VTIC Chief Executive Dianne Smith.

“VTIC supports the Free Tram Zone initiative, but we have recommended to the State Government that the zone must be expanded and we will continue to advocate for this change for the good of the tourism industry.”

Excluded sites include:

·         Melbourne Museum

·         Melbourne Cricket Ground

·         Melbourne Convention and Exhibition Centre

·         Southbank precinct including Eureka Skydeck and the Crown Complex

·         Victoria Arts Centre

·         National Gallery of Victoria

“Public transport in Melbourne plays a key role in facilitating tourism, supporting visitation to key venues and providing a smooth travel experience within our city. This is a golden opportunity to significantly improve the visitor experience and grow the tourism economy, so we will continue to urge the State Government to commit to making this change,” said Ms Smith.

Ms Smith’s comments come as the State Government unveils the signage that will be used to alert passengers that they are within the transport zone where they can travel on trams free of charge.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

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