• Victoria Tourism Industry Council (VTIC)
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Government’s Asian focus a welcome support for tourism industry

29 /10/ 2012 Comments are Closed

VTIC has welcomed the release of the Federal Government’s Australia in the Asian Century White Paper, saying a strategic approach to engagement with Asian markets is crucial to the Australian and Victorian economies and in particular, the tourism industry.

VTIC Chief Executive Dianne Smith says, “China, in particular, is a key source market for the Victorian tourism industry. In 2010-11, two-way trade between Victoria and China was worth $14.5 billion.

“Vitally for the tourism industry, Victoria welcomed more than 265,000 overnight Chinese visitors in 2011 – a six-fold increase since 2000.

“Victoria is well placed to capitalise on future growth in outbound Chinese travel. We have close historical and cultural ties to the country as well as the obvious advantage of our close proximity to the region.

“VTIC encourages the Federal and State Governments to work together as we enter the Asian Century. The Victorian Government’s recent super trade mission to China was an excellent example of the state taking a proactive approach to this market.

“As Tourism Australia’s China 2020 Strategic Plan shows, Chinese expenditure has the potential to reach $7 – $9 billion annually by 2020. We encourage the Federal Government and industry to actively work towards achieving this potential.

“While China is the headline story in the Asian region, other countries should not be ignored. Indonesia, Malaysia, Singapore and India are also key markets for Australian tourism and VTIC was pleased to see the State Government last week announce a South-East Asian engagement strategy as well.

“VTIC looks forward to working with members to help them prepare for the Asian Century and capitalise on the fantastic opportunities it presents.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

21feb10:30 am11:30 amVTIC Webinar Series: Fair Work Commission UpdateSAVE THE DATE10:30 am - 11:30 am

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

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