VTIC has welcomed the release of the Federal Government’s Australia in the Asian Century White Paper, saying a strategic approach to engagement with Asian markets is crucial to the Australian and Victorian economies and in particular, the tourism industry.
VTIC Chief Executive Dianne Smith says, “China, in particular, is a key source market for the Victorian tourism industry. In 2010-11, two-way trade between Victoria and China was worth $14.5 billion.
“Vitally for the tourism industry, Victoria welcomed more than 265,000 overnight Chinese visitors in 2011 – a six-fold increase since 2000.
“Victoria is well placed to capitalise on future growth in outbound Chinese travel. We have close historical and cultural ties to the country as well as the obvious advantage of our close proximity to the region.
“VTIC encourages the Federal and State Governments to work together as we enter the Asian Century. The Victorian Government’s recent super trade mission to China was an excellent example of the state taking a proactive approach to this market.
“As Tourism Australia’s China 2020 Strategic Plan shows, Chinese expenditure has the potential to reach $7 – $9 billion annually by 2020. We encourage the Federal Government and industry to actively work towards achieving this potential.
“While China is the headline story in the Asian region, other countries should not be ignored. Indonesia, Malaysia, Singapore and India are also key markets for Australian tourism and VTIC was pleased to see the State Government last week announce a South-East Asian engagement strategy as well.
“VTIC looks forward to working with members to help them prepare for the Asian Century and capitalise on the fantastic opportunities it presents.”