• Victoria Tourism Industry Council (VTIC)
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GREAT OCEAN ROAD PLAN A GREAT IDEA FOR LOCAL ECONOMY

28 /03/ 2012 Comments are Closed

VTIC has welcomed news that the Corangamite Shire Council has rejected an independent panel’s recommendation to abandon important job-generating tourism projects planned for the Great Ocean Road. The change in decision is a positive move for this key tourism region.

While the panel originally offered some interesting recommendations, the recommendation to abandon four coastal projects was a step backwards.

The decision to go ahead with this investment will make Victoria a very competitive tourist destination, likely to attract potential high-quality investment, matched to market demand.

About 2.6 million people visit the region each year and its iconic natural attractions, such as the Twelve Apostles, but only 18 per cent of these visitors stay overnight in the region.

We now urge the State Government, in particular the Planning Minister, to approve the amendments necessary to enable this important tourism improvement.

We congratulate the Corangamite Shire for implementing the original study into tourism opportunities along the Great Ocean Road, and the subsequent planning scheme amendment. The move was a sensible and strategic approach by a council seeking to increase the social and economic dividends from tourism in its region.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

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11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

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07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

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