• Victoria Tourism Industry Council (VTIC)
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Hot topics – July 2013

24 /07/ 2013 Comments are Closed

Key industry news this month includes the State Government launching Victoria’s 2020 Tourism Strategy. The strategy, launched at the National Tourism and Events Excellence Conference on Tuesday, addresses some of the central challenges to Victoria achieving its potential of $24.7 billion in overnight visitor expenditure and creating an additional 110,000 jobs by 2020.

Victoria’s 2020 Tourism Strategy

VTIC applauds the State Government for setting the vision for Victoria’s tourism and events industries through Victoria’s 2020 Tourism Strategy. The document, available here, outlines how the Government will set the policy framework in key areas including digital excellence, international marketing, domestic marketing, events, aviation access, investment attraction and skills and service standards.

Melbourne Convention and Exhibition Centre expansion

VTIC continues to support industry calls for the expansion of the Melbourne Convention and Exhibition Centre to be put back on the table. The MCEC extension aligns with the business events focus within Victoria’s 2020 Tourism Strategy and would generate considerable flow-on benefits for the state as a whole. Following media coverage on the effects stemming from a lack of space to host major conference events in Victoria, VTIC issued this media statement.

VTIC Quarterly Business Sentiment Survey

Remember to complete the VTIC Quarterly Business Sentiment Survey, your chance to ensure your voice is heard on the issues that matter to you. The survey results will provide VTIC with a useful barometer to gauge how our industry is faring. We’ve revamped the survey to ensure it is quick and easy to complete. All members have received a survey invitation via IER Research. Please contact Letitia Hatton if you have any questions, by emailing lhatton@vtic.com.au or phoning 03 8662 5414.

Regional tourism education

VTIC was pleased to witness Victorian Minister for Higher Education and Skills Peter Hall launch a new initiative, Regional Pathways, encouraging regional students to continue tourism, events and hospitality education. VTIC and Business Events Victoria have been concerned by the announcement of the Federal Government’s intention to place a $2000 cap on work-related self-education expense deductions. This would not only discourage professional development across all industries but would also have a significant negative impact on Australia’s business events sector.

VTIC professional development grant applications close this week

Entries for the Lynette Bergin Award and VTIC Small Business Development Award close on Friday 2 August 2013. The inaugural Small Business Development Award gives member businesses with 19 or fewer employees the opportunity to receive a $10,000 grant towards professional development in the business. This could be used for training, mentoring, creation of a formal partnership in or beyond Australia, secondment, education or exchange. The Lynette Bergin Award provides an amazing personal development opportunity for younger employees and new entrants to the tourism industry with $8000 on offer to complete a practical case study. For more information, click here.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.



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