• Victoria Tourism Industry Council (VTIC)
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Important steps underway to grow Victoria’s visitor economy

26 /02/ 2016 Comments are Closed

The Victoria Tourism Industry Council (VTIC) today commended the Victorian Government on key progress in its efforts to grow Victoria’s reputation as a leading destination for tourism and events.

“VTIC has been heartened by the commitment the government has shown towards the tourism industry through a range of announcements in recent weeks and we look forward to even more action in the near future,” said Acting VTIC Chief Executive Erin Joyce.

“Last week’s announcement of $3.6 million in funding for six key tourism infrastructure projects under the joint Commonwealth-State Tourism Demand Driver Infrastructure program is particularly welcome after a long wait.”

Ms Joyce said projects such as the new Melbourne Cricket Ground Roof Walk and Buzz Line Fly experiences will enhance Victoria’s visitor attractions and offerings.

“It is encouraging to see these projects as a start to the activation of a critical pipeline of tourism infrastructure projects for the state,” said Ms Joyce.

Ms Joyce said the government had also positively responded to calls for support of the Great Ocean Road region following the Wye River bushfires.

“Businesses in the Great Ocean Road area rely on the influx of tourists to the region during the warmer months and again in the upcoming Easter period,” said Ms Joyce.

“That’s why we are encouraged by the government’s critical approval of more than $400,000 to help boost visitor numbers in the lead up to Easter through initiatives such as destination marketing and events support.”

VTIC also acknowledged the efforts the Victorian Government is making to listen to the views and concerns of tourism and event businesses in the state.

“The appointment of the Visitor Economy Ministerial Advisory Committee earlier this month is welcome, but there is still more to be done to keep Victoria’s tourism industry growing,” said Ms Joyce.

“VTIC looks forward to the imminent announcement of the new Visit Victoria Board and establishment of the entity as well as the development of an action oriented tourism and events plan.”

“These initiatives are vital steps to ensure government and industry can get on with the job of driving growth and sustainability of this important business sector and economic pillar.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

june

27jun6:00 pm- 8:00 pmYoung Tourism Network presents: Disruptors & Innovators6:00 pm - 8:00 pm Crown College
28jun1:00 am- 3:00 pmDaylesford & the Macedon Ranges Tourism Excellence and Awards Information Session1:00 am - 3:00 pm Creswick Woollen Mills
29jun4:00 pm- 6:00 pmHigh Country Tourism Excellence and Awards Information Session4:00 pm - 6:00 pm Bright Brewery

july

3jul11:30 am- 3:30 pmEildon Tourism Excellence and Awards Information Session11:30 am - 3:30 pm Holmesglen at Eildon
5jul5:30 pm- 7:30 pmVTIC Mixer Series 2017 - July Tourism Networking Event5:30 pm - 7:30 pm Radission Flagstaff Gardens Melbourne
24jul - 25jul 249:00 amjul 252017 Victorian Tourism Conference9:00 am - 5:00 pm (25) Flemington Racecourse

august

10aug6:00 pm- 8:00 pmYoung Tourism Network presents: Alert! Crisis Management6:00 pm - 8:00 pm Crown College

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College