Tourism Victoria has a kit of free materials available to tourism businesses and accommodation booking agencies to inform visitors about bushfire safety.
These materials have been developed in conjunction with the CFA and can be ordered online at www.tourism.vic.gov.au/bushfiresafety.
Research conducted by Sweeney Research in October 2011 found that despite an increase in bushfire safety awareness since the 2009 bushfires, more visitor education is needed.
It also indicated that visitors appreciate and expect tourism businesses to have general bushfire safety information, an understanding of local conditions and action plans in case of an emergency.
The kit for tourism businesses and accommodation booking agencies includes a supply of brochures, fridge magnets, key tags, Township Protection Plans and a Fire Danger Rating display.
The materials explain where to go for local bushfire updates and provide advice on what to do on days with Very High, Severe, Extreme or Code Red Fire Danger Ratings.
To order a bushfire safety resource kit or find out more visit: www.tourism.vic.gov.au/bushfiresafety.