• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

International visitor data shows continued strong growth for Victoria

07 /09/ 2017 Comments are Closed

The Victoria Tourism Industry Council welcomes the latest results of the International Visitor Survey,
which reveals that Victoria continued to experience solid growth for the year ending June 2017.
Particularly pleasing is that regional Victoria also continues to perform well, with strong growth in
international spend, visitors and nights.

Although there was an 11.5 per cent increase in international expenditure in Victoria, which is ahead of
the national average (+9.8 per cent), and ahead of New South Wales (+11.2 per cent), the rate of
growth has softened across the key measure of international visitor numbers. The 2.8 million
international visitors to Victoria represented year-on-year growth of 7.7 per cent, behind the national
average growth rate (+8.7%) and New South Wales (+9.9%) but ahead of Queensland (+5.6%).

Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said; “The growth in
international visitor numbers and expenditure is great to see. But it’s important to remember that just
seven cents from every tourism dollar generated by an international overnight visitor is spent in regional
Victoria.

“Increasing international visitor expenditure in regional Victoria is essential to continued growth in our
sector. And to achieve this we must keep investing in experiences that get visitors to stay longer and
spend more.”

While China continues to be the largest source of international visitors to Victoria, with a growth rate of
5.7 per cent, and other Asian source markets also recording good growth, it is important that Western
markets are not neglected, as they continue to represent the majority of international overnight visitors
to regional Victoria (64 per cent).

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

november

22nov10:30 am11:30 amVTIC Webinar Series - Government Support: We Can Show You Where To Look!We can show you where to look!10:30 am - 11:30 am

22nov11:45 am12:30 pmDestination Melbourne presents: ATDW Training11:45 am - 12:30 pm Donkey Wheelhouse

23nov6:00 pm11:00 pm2017 RACV Victorian Tourism Awards – Gala Ceremony6:00 pm - 11:00 pm Palladium at Crown

29nov4:30 pm5:30 pm2017 VTIC Annual General Meeting4:30 pm - 5:30 pm Melbourne Convention and Exhibition Centre

29nov6:00 pm10:00 pmYTN & YATEC 2017 Christmas Party6:00 pm - 10:00 pm Riverland Bar

december

07dec12:30 pm3:30 pmVictorian Chamber Presents: Lisa Wilkinson AM12:30 pm - 3:30 pm Palladium at Crown

11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

13dec10:30 am11:30 amVTIC WEBINAR SERIES - 360 Virtual Wayfinding, Virtual Tours & VR Marketing10:30 am - 11:30 am

february

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

X