• Victoria Tourism Industry Council (VTIC)
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International visitor data shows continued strong growth for Victoria

07 /09/ 2017 Comments are Closed

The Victoria Tourism Industry Council welcomes the latest results of the International Visitor Survey,
which reveals that Victoria continued to experience solid growth for the year ending June 2017.
Particularly pleasing is that regional Victoria also continues to perform well, with strong growth in
international spend, visitors and nights.

Although there was an 11.5 per cent increase in international expenditure in Victoria, which is ahead of
the national average (+9.8 per cent), and ahead of New South Wales (+11.2 per cent), the rate of
growth has softened across the key measure of international visitor numbers. The 2.8 million
international visitors to Victoria represented year-on-year growth of 7.7 per cent, behind the national
average growth rate (+8.7%) and New South Wales (+9.9%) but ahead of Queensland (+5.6%).

Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said; “The growth in
international visitor numbers and expenditure is great to see. But it’s important to remember that just
seven cents from every tourism dollar generated by an international overnight visitor is spent in regional
Victoria.

“Increasing international visitor expenditure in regional Victoria is essential to continued growth in our
sector. And to achieve this we must keep investing in experiences that get visitors to stay longer and
spend more.”

While China continues to be the largest source of international visitors to Victoria, with a growth rate of
5.7 per cent, and other Asian source markets also recording good growth, it is important that Western
markets are not neglected, as they continue to represent the majority of international overnight visitors
to regional Victoria (64 per cent).

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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