• Victoria Tourism Industry Council (VTIC)
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Japan-direct flights pave the way for Victoria’s tourism growth

11 /12/ 2013 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has welcomed Melbourne Airport’s announcement of a direct flight service between Melbourne and Tokyo by Jetstar, commencing April 2014.

“Victoria has many elements that appeal to the Japanese traveller, including beautiful nature-based experiences and cosmopolitan Melbourne,” says VTIC Chief Executive Dianne Smith.

“Jetstar’s announcement of increased flights into Melbourne will allow more Japanese visitors to experience all we have to offer.

“Australia is ranked twelfth as an outbound destination for Japanese travellers. There is room for growth, and developments such as this increased flight capacity will ensure Victoria is well placed to capitalise on increased visitation from Japan.”

Melbourne Airport is the gateway to Victoria for 30 million international and domestic visitors annually. In the year ending June 2013, 40,000 visitors arrived in Victoria from Japan, which is a four per cent increase on the previous period. This increase contrasts the Australia-wide trend that saw a two per cent decline for the same period.

While visitation from Japan is below historic levels, there is optimism for future growth, with Tourism Australia predicting the Japan market could be worth up to $3.3 billion to Australia’s economy by 2020.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

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