Victoria Tourism Industry Council (VTIC) welcomes Premier Andrews’ acknowledgement of the need for a more holistic and connected approach to tourism growth, as highlighted by the Victorian Visitor Economy Review.
“We are delighted that the Premier has acknowledged that we must bring the various aspects of the government’s tourism, marketing and events functions together, to drive growth with “one voice and one clear plan” for Victorian tourism,” said VTIC Chief Executive Dianne Smith.
The changes could result in greater:
“VTIC supports an events focus to spur growth, however we must better leverage these events to capitalise on their significant economic potential by encouraging further spending on other parts of the economy such as restaurants, accommodation, entertainment and wider regional travel,” said Ms Smith.
“This holistic approach will reap the economic rewards only if it is accompanied by significant expenditure on tourism marketing and further regional infrastructure investment throughout Victoria.
“VTIC looks forward to continued work in partnership with the government as the review outcomes are implemented, to drive job growth and prosperity for Victoria.”