• Victoria Tourism Industry Council (VTIC)
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Media Release: Tourism and events sector given the green light to shine

17 /06/ 2015 Comments are Closed

Victoria Tourism Industry Council (VTIC) welcomes Premier Andrews’ acknowledgement of the need for a more holistic and connected approach to tourism growth, as highlighted by the Victorian Visitor Economy Review.

“We are delighted that the Premier has acknowledged that we must bring the various aspects of the government’s tourism, marketing and events functions together, to drive growth with “one voice and one clear plan” for Victorian tourism,” said VTIC Chief Executive Dianne Smith.

The changes could result in greater:

  • Synergies between, and within, government at all levels and the tourism sector.
  • Cohesion on the ground for delivering crucial aspects of the visitor experience such as transport, infrastructure and information to increase visitor satisfaction, length of stay and spending.
  • Coordination with other sectors including international education, sports, food and wine, agritourism and business events.

“VTIC supports an events focus to spur growth, however we must better leverage these events to capitalise on their significant economic potential by encouraging further spending on other parts of the economy such as restaurants, accommodation, entertainment and wider regional travel,” said Ms Smith.

“This holistic approach will reap the economic rewards only if it is accompanied by significant expenditure on tourism marketing and further regional infrastructure investment throughout Victoria.

“VTIC looks forward to continued work in partnership with the government as the review outcomes are implemented, to drive job growth and prosperity for Victoria.”

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

august

29aug8:15 am- 6:30 pmVictorian Chamber presents: Mobile-ising Women in Business8:15 am - 6:30 pm ZINC at Federation Square

september

5sep1:00 pm- 4:00 pmDestination Melbourne presents: Melbourne Tourism Industry Exchange (MTIE)1:00 pm - 4:00 pm Melbourne Cricket Ground
7sep7:00 am- 9:00 amVictorian Chamber presents: Cyber Security7:00 am - 9:00 am Sofitel Melbourne on Collins, Grand Ballroom

october

10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College

november

december

11dec6:00 pm- 6:00 pmSave the date - Victorian Tourism Industry Christmas Party6:00 pm - 6:00 pm Metropolis