• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Melbourne Olympic bid worth further exploration

14 /08/ 2012 Comments are Closed

Bringing the Olympic Games to Melbourne in 2024 or 2028 could bring significant economic benefits to Victoria and Australia, according to the state’s tourism and events industry peak bodies, which supports a feasibility study into the possibility.

Dianne Smith, Chief Executive of the Victoria Tourism Industry Council (VTIC), says, “Melbourne has a proven track record of hosting major events, and we are arguably the sporting events capital of the world, with the Melbourne Cup, the Australian Open, the 2006 Commonwealth Games and the Australian Grand Prix all held in our city.

“We already have a lot of the infrastructure required to host a successful event, and our local expertise in events management is right up there on the world scale.

“Hosting the 2024 or 2028 Olympics would have significant economic benefits, stimulate investment and employment and, if planned and managed properly, would leave a positive legacy long into the future. Furthermore, the benefits of hosting major events such as the Olympics extend beyond economic contribution to our social and cultural lives as well.

“We’ve seen the success of the recent Olympic Games in London and, with our experience in putting on spectacular major events, we believe Melbourne could do just as well, if not better, in 2024 or 2028.

“Melbourne’s hosting of the Commonwealth Games in 2006 was a complete success and left the city with legacy benefits that continue to contribute to Melbourne life – including the second stage development of the Melbourne Sports and Aquatic Centre, the Yarra Pedestrian Bridge and the State Mountain Bike Course.”

Chair of the Victorian Events Industry Council (VEIC), Peter Jones, says, “Melbourne has so much to offer in the major events space. Our infrastructure is world class and our hosting of the Commonwealth Games in 2006 shows that we can hold events of this scale.

“Many in the events industry are very passionate about what they do, and I believe another Olympics in Melbourne would give us a chance to show the world just how good Melbourne can be.

“Melbourne has a great sporting culture and hosting such an event would give us a chance to shine just like London did, with significant economic gain for our state.”

While supportive of the prospect of a Melbourne Olympics bid, VTIC and VEIC note the importance of a proper feasibility assessment and long term planning before any bid is lodged. Such planning ensures the legacy benefits of major events are significant and sustainable.

Background – About VEIC
Established in December 2006, the Victoria Events Industry Council (VEIC) is the peak policy council representing Victoria’s $1.4 billion event industry.

Background – About VTIC
The Victoria Tourism Industry Council (VTIC) is the peak policy council for the Victorian tourism industry, which represents key industry associations, operators and government agencies, providing one united industry voice.

Media contact:
Melina Walton, Senior Communications Adviser mwalton@vecci.org.au, 03 8662 5310, 0423 883 945


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



13dec10:30 am11:30 amVTIC WEBINAR SERIES - 360 Virtual Wayfinding, Virtual Tours & VR Marketing10:30 am - 11:30 am


07feb9:00 am5:00 pmDestination Melbourne presents: Masterclass- Marketing to Chinese Visitors9:00 am - 5:00 pm Citadines on Bourke Melbourne

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

13feb5:30 pm8:00 pmVictorian Chamber presents: Fast Forward speed networking5:30 pm - 8:00 pm Venue TBC

28feb9:00 am3:30 pmVTIC & Tourism Australia – Visitor Economy Forum 2018SAVE THE DATE9:00 am - 3:30 pm Melbourne Convention and Exhibition Centre