• Victoria Tourism Industry Council (VTIC)
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Melbourne Remote Control Tourist: More cutting edge promotion for Victoria

09 /10/ 2013 Comments are Closed

The state’s peak tourism and events industry body has welcomed today’s launch of Tourism Victoria’s Melbourne Remote Control Tourist campaign.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says Victoria is once again on the cutting edge of tourism promotion.

”This campaign is innovative, fresh and engaging, using technology, social media and a really great idea to showcase the quality and depth of experiences available to visitors to Melbourne,” says Ms Smith.

“Giving potential visitors to Melbourne the chance to ‘go before you go’ is an innovative concept, and will showcase the character, colour and movement our capital city has to offer.”

The Melbourne Remote Control Tourist Campaign will run for the next five days (until 13 October) and will feature two intrepid travellers exploring Melbourne. Through live video feeds at the website www.remotecontroltourist.com, consumers can interact with each traveller through Twitter and Facebook.

“Our city’s best assets will be showcased and local buy-in gained as observers advise these two ‘tourists’ where to go,” says Ms Smith.

“The concentration of amazing tourism experiences in Melbourne lays the groundwork for this to be a wildly successful campaign. It will be a campaign we’ll likely remember in years to come, much like Tourism Victoria’s other recent campaigns including ‘Run Rabbit’ and the jigsaw campaign.

“We acknowledge the Victoria Government for recognising how important tourism and events are to our state, economically, socially and culturally, and we look forward to more cutting edge campaigns showcasing the whole of our state in the future.”

Further information on the Melbourne Remote Control Tourist campaign is available at: www.remotecontroltourist.com

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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