The state’s peak tourism and events industry body has welcomed today’s launch of Tourism Victoria’s Melbourne Remote Control Tourist campaign.
Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith says Victoria is once again on the cutting edge of tourism promotion.
”This campaign is innovative, fresh and engaging, using technology, social media and a really great idea to showcase the quality and depth of experiences available to visitors to Melbourne,” says Ms Smith.
“Giving potential visitors to Melbourne the chance to ‘go before you go’ is an innovative concept, and will showcase the character, colour and movement our capital city has to offer.”
The Melbourne Remote Control Tourist Campaign will run for the next five days (until 13 October) and will feature two intrepid travellers exploring Melbourne. Through live video feeds at the website www.remotecontroltourist.com, consumers can interact with each traveller through Twitter and Facebook.
“Our city’s best assets will be showcased and local buy-in gained as observers advise these two ‘tourists’ where to go,” says Ms Smith.
“The concentration of amazing tourism experiences in Melbourne lays the groundwork for this to be a wildly successful campaign. It will be a campaign we’ll likely remember in years to come, much like Tourism Victoria’s other recent campaigns including ‘Run Rabbit’ and the jigsaw campaign.
“We acknowledge the Victoria Government for recognising how important tourism and events are to our state, economically, socially and culturally, and we look forward to more cutting edge campaigns showcasing the whole of our state in the future.”
Further information on the Melbourne Remote Control Tourist campaign is available at: www.remotecontroltourist.com