The Victoria Events Industry Council (VEIC) has praised the announcement that Melbourne will host a rugby league State of Origin match in 2015, for the significant benefit it will bring to Victoria’s tourism industry.
The match reportedly has the potential to bring $20 million to Melbourne and VEIC Chief Executive Dianne Smith says business across the industry will reap the rewards.
“It will be wonderful to have State of Origin at the MCG again for the first time since 1997,” says Ms Smith.
“There will be significant flow-on benefits throughout the economy to hotels, restaurants and visitor attractions from the Victorian and interstate visitors coming to enjoy the match and experience what our great state has to offer.
“This reinforces Melbourne’s credentials as a global leader for sporting events and complements a rich calendar of events across a range of sectors.
“In the past State of Origin has played host to sell-out crowds of up to 100,000 fans, so we look forward to people getting behind it once again.”
Ms Smith says Melbourne will be showcased nationally as four million television viewers around Australia reportedly watched last week’s match.
Victorian rugby will also benefit, as the event will enhance the reputation of local team, Melbourne Storm, and grow the popularity of the game throughout the state.