• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Melbourne’s State of Origin coup to bring significant benefit to Victorian tourism

03 /06/ 2014 Comments are Closed

The Victoria Events Industry Council (VEIC) has praised the announcement that Melbourne will host a rugby league State of Origin match in 2015, for the significant benefit it will bring to Victoria’s tourism industry.

The match reportedly has the potential to bring $20 million to Melbourne and VEIC Chief Executive Dianne Smith says business across the industry will reap the rewards.

“It will be wonderful to have State of Origin at the MCG again for the first time since 1997,” says Ms Smith.

“There will be significant flow-on benefits throughout the economy to hotels, restaurants and visitor attractions from the Victorian and interstate visitors coming to enjoy the match and experience what our great state has to offer.

“This reinforces Melbourne’s credentials as a global leader for sporting events and complements a rich calendar of events across a range of sectors.

“In the past State of Origin has played host to sell-out crowds of up to 100,000 fans, so we look forward to people getting behind it once again.”

Ms Smith says Melbourne will be showcased nationally as four million television viewers around Australia reportedly watched last week’s match.

Victorian rugby will also benefit, as the event will enhance the reputation of local team, Melbourne Storm, and grow the popularity of the game throughout the state.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

X