• Victoria Tourism Industry Council (VTIC)
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A message from Chief Executive, Brad Ostermeyer

28 /06/ 2017 Comments are Closed

Visitors are flocking to Victoria as the recently released International Visitor Survey and National Visitor Survey results show, with over 2.7 million international visitors coming to Victoria over a 12-month period. Domestic overnight visitors over the same period also grew 6.2% to 22.5 million.

Victoria has again reaped the benefits of hosting world class events, with over 90,000 people attending the clash of soccer heavyweights Argentina and Brazil at the G.  Melbourne has also been heralded as a global cultural destination, with the recent Van Gogh exhibit at the National Gallery of Victoria demonstrating the importance of cultural attractions.

VTIC was pleased to support our industry partners by attending the fabulous Melbourne Live conference run by Destination Melbourne and the Australian Camps Association annual national conference.  Speaking of conferences, don’t miss out on the Victorian Tourism Conference, to be held at Flemington Racecourse on 24 & 25 July.

Applications for the Lynette Bergin Tourism Award will be opening soon. The Award promotes excellence among new entrants in the Victorian tourism and events industry and contributes to the continued development and growth of inbound tourism to Victoria. For more information, visit our website.

In other awards news, nominations for the RACV Victorian Tourism Awards have been extended to Friday 21 July 2017, so you still have time to nominate.

VTIC continues to support our membership base through new and innovative Webinars on relevant industry and business topics, with the June Webinar focusing on Google Analytics. Keep an eye on our website for the next Webinar.

Hot off the press has been confirmation that the Federal and State governments have reached agreement to fund the $1.42 billion Regional Rail Revival package that will result in better train services for regional Victoria and significant rail infrastructure upgrades, including the Ballarat, Gippsland, Surf Coast, Warrnambool, Bendigo and Echuca lines.  Victorians and visitors alike will have access to more transport options and better services which VTIC has been strongly advocating for.

The Victorian Government has recently announced its second Small Business Regulation Review (SBRR), which aims to reduce red tape and regulatory burden for tourism and visitor-focused small businesses in Victoria.  VTIC will be involved in this process and encourages all members to participate to improve the business environment for our industry.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.



24jul - 25jul 249:00 amjul 252017 Victorian Tourism Conference9:00 am - 5:00 pm (25) Flemington Racecourse


2aug5:30 pm- 7:00 pmVTIC Mixer Series 2017 - Tourism Networking Event5:30 pm - 7:00 pm Radisson on Flagstaff Gardens Melbourne
10aug6:00 pm- 8:00 pmYoung Tourism Network presents: Alert! Crisis Management6:00 pm - 8:00 pm Crown College
15aug9:00 am- 5:00 pmDestination Melbourne presents: Make social media work for you9:00 am - 5:00 pm Crowne Plaza Melbourne
16aug10:30 am- 11:30 amVTIC Webinar Series - Do soft skills matter in the tourism business?10:30 am - 11:30 am


13sep5:30 am- 7:30 amVTIC Mixer Series - Tourism Networking Event (Save the Date)5:30 am - 7:30 am
20sep10:30 am- 11:30 amVTIC Webinar Series - How to rank number one on Google10:30 am - 11:30 am


10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College