• Victoria Tourism Industry Council (VTIC)
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A message from Chief Executive, Brad Ostermeyer

28 /06/ 2017 Comments are Closed

Visitors are flocking to Victoria as the recently released International Visitor Survey and National Visitor Survey results show, with over 2.7 million international visitors coming to Victoria over a 12-month period. Domestic overnight visitors over the same period also grew 6.2% to 22.5 million.

Victoria has again reaped the benefits of hosting world class events, with over 90,000 people attending the clash of soccer heavyweights Argentina and Brazil at the G.  Melbourne has also been heralded as a global cultural destination, with the recent Van Gogh exhibit at the National Gallery of Victoria demonstrating the importance of cultural attractions.

VTIC was pleased to support our industry partners by attending the fabulous Melbourne Live conference run by Destination Melbourne and the Australian Camps Association annual national conference.  Speaking of conferences, don’t miss out on the Victorian Tourism Conference, to be held at Flemington Racecourse on 24 & 25 July.

Applications for the Lynette Bergin Tourism Award will be opening soon. The Award promotes excellence among new entrants in the Victorian tourism and events industry and contributes to the continued development and growth of inbound tourism to Victoria. For more information, visit our website.

In other awards news, nominations for the RACV Victorian Tourism Awards have been extended to Friday 21 July 2017, so you still have time to nominate.

VTIC continues to support our membership base through new and innovative Webinars on relevant industry and business topics, with the June Webinar focusing on Google Analytics. Keep an eye on our website for the next Webinar.

Hot off the press has been confirmation that the Federal and State governments have reached agreement to fund the $1.42 billion Regional Rail Revival package that will result in better train services for regional Victoria and significant rail infrastructure upgrades, including the Ballarat, Gippsland, Surf Coast, Warrnambool, Bendigo and Echuca lines.  Victorians and visitors alike will have access to more transport options and better services which VTIC has been strongly advocating for.

The Victorian Government has recently announced its second Small Business Regulation Review (SBRR), which aims to reduce red tape and regulatory burden for tourism and visitor-focused small businesses in Victoria.  VTIC will be involved in this process and encourages all members to participate to improve the business environment for our industry.


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.



28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre


07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park


04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am


02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion


30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort