• Victoria Tourism Industry Council (VTIC)
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My North-Easter

27 /03/ 2013 Comments are Closed

Parks Victoria is encouraging operators to take advantage of a Tourism North East social media marketing campaign called ‘My North-Easter’. Aimed at local day trippers and the Melbourne market, the campaign uses the power of images to tell a compelling, positive and real-time story about the tourism experience on offer to visitors to the region.

The idea behind ‘My North-Easter’ is not only to show that the region is open for business after the bushfire season, but also to inspire visitors to make their own trip to the North East this Easter and during the school holidays.

Operators have a vital role to play in generating visual content to share via Instagram and Facebook. To visit the campaign’s Instagram page click here and for the Facebook page, click here.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

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