• Victoria Tourism Industry Council (VTIC)
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National and international surveys paint a mixed picture (Year to March 2013)

25 /06/ 2013 Comments are Closed

Latest statistics from Tourism Research Australia once again show mixed results for Victoria. While state-wide spending by domestic and international visitors grew overall in the year to March, it declined in regional areas.

National Visitor Survey

Victoria recorded overall growth in visitor nights and expenditure from the domestic market in the year ending March 2013, while arrivals were steady at 17.8 million. Expenditure grew 2.2 per cent to $10.3 billion and visitor nights increased by 5.4 per cent to 57.3 million. Domestic overnight expenditure in regional Victoria fell by 2.2 per cent to $4.4 billion, while Melbourne experienced a 5.8 per cent increase in spending to $5.9 billion.

For further information and regional analysis, click here to visit Tourism Victoria’s website.

International Visitor Survey

International overnight visitor arrivals to Victoria grew nearly five per cent to 1.85 million in the year ending March 2013, with expenditure from international markets rising 5.6 per cent to $4.5 billion. In regional Victoria, expenditure fell significantly, down 13.5 per cent to $307 million, and arrival numbers and visitor nights also declined. A considerable proportion of spending growth can be attributed to Chinese visitors as this market accounted for nearly one quarter of all international spend in Victoria – $1.08 billion in the year to March.

Click here for further analysis from Tourism Victoria.

To read VTIC’s media release on the importance of regional dispersal, click here.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

22aug(aug 22)9:00 am24(aug 24)1:30 pmFeatured2018 Victorian Visitor Information Services (VIS) Summit9:00 am - 1:30 pm (24) Capital Theatre

september

05sep5:30 pm7:30 pmVTIC 2018 Mixer Series - September Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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