• Victoria Tourism Industry Council (VTIC)
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National and international surveys paint a mixed picture (Year to March 2013)

25 /06/ 2013 Comments are Closed

Latest statistics from Tourism Research Australia once again show mixed results for Victoria. While state-wide spending by domestic and international visitors grew overall in the year to March, it declined in regional areas.

National Visitor Survey

Victoria recorded overall growth in visitor nights and expenditure from the domestic market in the year ending March 2013, while arrivals were steady at 17.8 million. Expenditure grew 2.2 per cent to $10.3 billion and visitor nights increased by 5.4 per cent to 57.3 million. Domestic overnight expenditure in regional Victoria fell by 2.2 per cent to $4.4 billion, while Melbourne experienced a 5.8 per cent increase in spending to $5.9 billion.

For further information and regional analysis, click here to visit Tourism Victoria’s website.

International Visitor Survey

International overnight visitor arrivals to Victoria grew nearly five per cent to 1.85 million in the year ending March 2013, with expenditure from international markets rising 5.6 per cent to $4.5 billion. In regional Victoria, expenditure fell significantly, down 13.5 per cent to $307 million, and arrival numbers and visitor nights also declined. A considerable proportion of spending growth can be attributed to Chinese visitors as this market accounted for nearly one quarter of all international spend in Victoria – $1.08 billion in the year to March.

Click here for further analysis from Tourism Victoria.

To read VTIC’s media release on the importance of regional dispersal, click here.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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