• Victoria Tourism Industry Council (VTIC)
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National visitor survey numbers down: Victorians encouraged to discover own backyards

28 /03/ 2013 Comments are Closed

With national visitor survey statistics showing mixed results for Victoria’s regions, the state’s tourism and events industry body is encouraging Victorians to discover their own backyard this Easter and support their fellow Victorians.

Victoria Tourism Industry Council Chief Executive Dianne Smith says, “Tourism results in regional Victoria have been very patchy. It’s important that we encourage visitors to enjoy all the wonders of Melbourne, but also disperse to regional areas.”

Echoing the words of Premier Napthine earlier this week, Ms Smith says Easter is a great time for Victorians to get out and about to see the state and support local businesses.

“There are many great experiences to enjoy, ranging from the Rip Curl Pro at Bells Beach, to the Fitzroy Gardens Easter Egg Hunt in Melbourne, the High Country Easter Festival and the Australia Post Stawell Gift in the Grampians, to name just a few,” says Ms Smith.

“Not only will you have a fabulous holiday, you’ll also be supporting your fellow Victorians by contributing to regional economies.”

While the national visitor survey showed that domestic overnight visitors to Victoria increased 1.9 per cent year-on-year to 18 million visitors, this was below the national average increase of 3.6 per cent.

“Now, more than ever, the Victorian tourism industry must work with federal and state governments to ensure our industry remains competitive in attracting both international and domestic visitors,” says Ms Smith.

Victoria’s tourism industry contributes nearly $16 billion to the state economy each year and employs more than 204,000 Victorians.

For more information about what to see and do this Easter, visit www.visitvictoria.com


About the Author


The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889



29aug8:15 am- 6:30 pmVictorian Chamber presents: Mobile-ising Women in Business8:15 am - 6:30 pm ZINC at Federation Square


5sep1:00 pm- 4:00 pmDestination Melbourne presents: Melbourne Tourism Industry Exchange (MTIE)1:00 pm - 4:00 pm Melbourne Cricket Ground
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