• Victoria Tourism Industry Council (VTIC)
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National visitor survey numbers down: Victorians encouraged to discover own backyards

28 /03/ 2013 Comments are Closed

With national visitor survey statistics showing mixed results for Victoria’s regions, the state’s tourism and events industry body is encouraging Victorians to discover their own backyard this Easter and support their fellow Victorians.

Victoria Tourism Industry Council Chief Executive Dianne Smith says, “Tourism results in regional Victoria have been very patchy. It’s important that we encourage visitors to enjoy all the wonders of Melbourne, but also disperse to regional areas.”

Echoing the words of Premier Napthine earlier this week, Ms Smith says Easter is a great time for Victorians to get out and about to see the state and support local businesses.

“There are many great experiences to enjoy, ranging from the Rip Curl Pro at Bells Beach, to the Fitzroy Gardens Easter Egg Hunt in Melbourne, the High Country Easter Festival and the Australia Post Stawell Gift in the Grampians, to name just a few,” says Ms Smith.

“Not only will you have a fabulous holiday, you’ll also be supporting your fellow Victorians by contributing to regional economies.”

While the national visitor survey showed that domestic overnight visitors to Victoria increased 1.9 per cent year-on-year to 18 million visitors, this was below the national average increase of 3.6 per cent.

“Now, more than ever, the Victorian tourism industry must work with federal and state governments to ensure our industry remains competitive in attracting both international and domestic visitors,” says Ms Smith.

Victoria’s tourism industry contributes nearly $16 billion to the state economy each year and employs more than 204,000 Victorians.

For more information about what to see and do this Easter, visit www.visitvictoria.com

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

july

18jul10:30 am11:30 amVTIC Webinar Series - Bring On An Intern!Improving the world, one webinar at a time!10:30 am - 11:30 am

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

01aug5:30 pm7:30 pmVTIC 2018 Mixer Series - August Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm DoubleTree by Hilton Melbourne

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

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28aug9:00 am12:00 pmDestination Melbourne presents: Technology Workshop9:00 am - 12:00 pm Citadines on Bourke

september

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october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

november

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonySave the Date6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

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