• Victoria Tourism Industry Council (VTIC)
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National Visitor Survey shows solid growth and opportunity for Victoria

21 /09/ 2017 Comments are Closed

Victoria has continued to experience strong growth in visitors in the year to June 30, the latest results of the National Visitor Survey has revealed, with evidence that marketing campaigns promoting regional Victoria are having a positive effect.

The Victoria Tourism Industry Council welcomes the latest results, which showed very encouraging trends such as year-on-year growth in total domestic overnight visitation and visitor spend was ahead of the national average and key competitor states such as New South Wales and Queensland. Regional Victoria also performed strongly with growth in domestic spend (+10%), visitors (+11.1%) and visitor nights (+8.9%) which were all ahead of the national average.

Victoria Tourism Industry Council Chief Executive Brad Ostermeyer said the growth in visitation, visitor nights and expenditure is proof that Victoria is becoming a destination of choice for our interstate and intrastate travellers.

“However, even though these results are encouraging, we cannot be complacent,” he said.

“We must invest in key infrastructure projects such as the Shipwreck Coast and redevelopment works for Puffing Billy Railway so that travellers continue to visit and revisit Victoria. We want visitors to stay longer and spend more because of the world class experiences and facilities on offer.

“Victoria’s brand development and marketing efforts must be accelerated to ensure that Visit Victoria is well-resourced in continuing to attract visitors to our State. The Wander Victoria campaign is contributing towards strong growth in both overnight and day trip intrastate visitation.”

Overnight expenditure, visitors and nights growth in regional Victoria were driven by both interstate (spend: +6.4%, visitors: +8.0% and nights: +3.7%) and intrastate (spend: +12.5%, visitors: +11.7% and nights: +10.5%) markets. Day trip expenditure in Victoria also grew by 6.7% year on year which was a result of a strong increase in daytrip spend in regional Victoria. Once again, these figures were all ahead of the national average.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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