National & International Visitor Surveys
Tourism Research Australia (TRA) is the branch of the Department of Resources, Energy and Tourism that provides statistics, research and analysis to support industry development, policy development and marketing for the Australian tourism industry. TRA produces two key series of research for the tourism industry on a quarterly basis - the International Visitor Survey (IVS) and the National Visitor Survey (NVS).
The IVS is Australia’s most comprehensive source of information on international visitors to our country. The IVS annually samples 40,000 departing, short-term international visitors to Australia over the age of 15 years, and information collected includes demographics, expenditure, purpose of visit, activities, transportation and accommodation.
Latest IVS Report: December 2012
The NVS is Australia’s primary measure of domestic tourism activity, collecting information on the characteristics and travel patterns of domestic day visitors, domestic overnight visitors and domestic visitors travelling overseas (outbound). The NVS is produced quarterly and includes results from approximately 120,000 annual interviews with Australian residents over the age of 15 years.
Latest NVS Report: December 2012
Other TRA publications
Destination Visitor Survey Program – Tourism Research Australia developed and conducts the Destination Visitor Survey Program which provides customised statistical data at a regional level. The projects are regional initiatives and are aimed at non capital city destinations.
Forecasts – The Tourism Forecasting Committee is an independent body charged with producing consensus forecasts of activity across international, domestic and outbound tourism sectors. The resources for the Tourism Forecasting Committee are provided by Tourism Research Australia, and we use advanced modelling techniques to develop forecasts of tourism activity twice a year.
Publications – a range of Tourism Research Australia key research publications and papers are available for free download. Along with the publications mentioned above, they also produce snapshots & fact sheets on niche markets, and reports on regional tourism profiles, regional expenditure, international visitor profiles, international analysis and economic analysis.