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Outlook from Victoria’s Tourism and Recreation Sector subdued, despite record number of international visitors

20 /07/ 2016 Comments are Closed

Victoria’s tourism and recreational sector has reported a lacklustre outlook for the third quarter of 2016, despite almost a third of surveyed businesses reporting a rise in export activity, the latest snapshot of business trends and prospects has revealed.

While international visitors to Victoria increased by more than 12 per cent in the year ending March 2016, trends in domestic and international sales are forecast to ease in the next quarter.

Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith said that while sales are likely to slow, labour costs will continue to rise, putting pressure on profitability of many businesses.

“These trends are likely to be due in part to the winter off-peak season which is often reflected by lower expectations from many in the tourism sector. Businesses also use this time to invest in their buildings and structures and do maintenance or upgrades,” Ms Smith said.

“There are longer term issues though, as many in this sector said they continue to be hamstrung by penalty rates and inflexible labour laws.”

The survey of 380 Victorian businesses by the Victorian Chamber of Commerce and Industry found workplace relations reform was a particularly important federal election issue to the tourism and recreational sector.

Ms Smith said that as Victoria heads towards another summer season, the tourism and recreational sector should look to increase even further the record growth it experienced the year before.

“Victoria is well and truly on the global stage as a destination of choice for many international visitors, recording growth well above the national average,” she said.

“All businesses should be actively looking at ways to stay up-to-date and competitive as they head into another summer, and the 2016 Victorian Tourism Conference is a chance to hear from a stellar line-up of industry experts and thought leaders.”

The Victorian Tourism Conference is being held at Bendigo’s Ulumbarra Theatre on July 25 – 26, featuring Google Australia’s Head of Tourism, Dougal McKenzie, Founder of Thinktank Social, Sam Mutimer, Destination Marketing Senior Sales Executive from TripAdvisor Jessica Quinlan, Author and Keynote Speaker Sam Sammartino and many more.

View the June Quarter 2016 Industry Survey Snapshot

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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