• Victoria Tourism Industry Council (VTIC)
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Partnership to boost international inbound tourism market for Victoria

10 /10/ 2012 Comments are Closed

The Victoria Tourism Industry Council has welcomed the agreement between Tourism Australia and international passenger airline Emirates, saying the partnership will help to secure Victoria as a key tourist destination to international markets.

VTIC Chief Executive Dianne Smith says, “The partnership will see marketing activities jointly targeted in some of Victoria’s most significant visitor markets including the United Kingdom, Germany, France, Italy and New Zealand.

“We are thankful to both Tourism Australia and Emirates for the positive affect this partnership likely to have on the Victorian tourism industry.”

Under a new Memorandum of Understanding (MoU), the two parties intend to collectively spend up to AUD$14.3 million over the next three years on a range of joint marketing activities.

Currently Emirates operate 70 flights per week to Australia via Dubai, including 21 services to Melbourne. With this announcement, the flights will grow to a total of 84 weekly by early 2013.

The announcement follows the welcoming last week of the arrival of Emirates Airline’s first Airbus A380 flight into the Australian gateway at Melbourne Airport.

“The announcement also further reinforces Melbourne Airport as Australia’s premier international airport,” says Ms Smith.

Media contact: Melina Walton, Senior Communications Adviser, mwalton@vecci.org.au, 03 8662 5310, 0423 883 945 

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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