Recently released data from Tourism Research Australia (TRA) shows growth in tourism activity in Victoria from both domestic and international visitors. Domestic visitor numbers to Victoria grew 7 per cent year-on-year and domestic overnight expenditure rose by 5.4 per cent to $10.2 billion in the year ending June 2012.
International arrivals to Victoria increased by an estimated 3.6 per cent to 1.78 million in the year ending June 2012. Dominant growth markets included China (arrivals grew 27 per cent), the United States (up 5 per cent) and New Zealand (up 3.1 per cent). Arrivals from the United Kingdom fell by 10.5 per cent compared with the previous year. International visitor expenditure in Victoria in the year ending June 2012 increased by 4 per cent to $4.3 billion, outperforming national average growth of 2.1 per cent.
Further information on the International Visitor Survey and the Domestic Visitor Survey is available via the Tourism Victoria corporate website here.