Policy & Advocacy
VTIC plays an important role in representing Victoria's tourism industry at all levels of Government on issues that affect the way our members do business. Some examples include impact of natural disasters on tourism, industry skills shortgages and public land licencing.
In response to these issues and in support of our membership, VTIC has been active in a number of policy and advocacy issues affecting tourism including:
Click here to view more of VTIC's Policy Statements
Victoria's Tourism and Events Industry Strategy 2020
Victoria's Tourism and Events Industry Strategy 2020 has been developed by the Victoria Tourism Industry Council (VTIC) and the Victoria Events Industry Council (VEIC), in collaboration with broader industry.
It follows on from the Tourism and Events Strategy 2016, first developed by industry in 2008. The Strategy incorporates an assessment of progress towards the original strategy and outlines a plan to accomplish future growth in the four key focus areas of leadership, industry development, infrastructure and marketing.
The Strategy represents the commitment and drive of Victoria's tourism and events industry to demonstrate leadership in setting and achieving its future goals.
The Strategy also incorporates Victoria's Events Industry Development Plan - a detailed industry development strategy for Victoria which outlines actions to enhance the development of the events industry. Download your copy of the:
Industry Vision and Mission
By 2020 Victoria’s tourism and events industry will be internationally competitive, profitable, sustainable and innovative, and an increasingly significant and acknowledged contributor to the State.
In 2020, Victoria’s tourism and events industry will deliver:
- Strong and united leadership at a State and national level.
- Innovative and ongoing industry development activities including the development of high yielding and high quality products and services to meet current and future market demand, along with a superior level of visitor servicing, industry skills development and training.
- Significant and profitable growth in industry investment, including public private partnerships.
- In partnership with Government, well articulated, targeted and cooperative domestic and international strategic and tactical marketing campaigns that secure ongoing growth in visitor expenditure and satisfaction.