Policy & Advocacy
We’re passionate about creating opportunities for tourism and events operators and organisations to thrive.
Our team works tirelessly as an advocate and powerful ally to lobby governments at a local, state and federal level.
We gather and distil the research so both our team and our members know what’s really going on.
In challenging times when governments at all levels are faced with competing demands on their resources, it is vital that the industry has a considered and concerted ‘one voice’ advocacy body.
Tourism is Victoria’s Business
Tourism is Victoria’s Business is a VTIC campaign designed to raise awareness of the value and impact of tourism and events to Victoria.
This year’s state election is a critical opportunity for both sides of politics to commit to policies that capitalize on the success of tourism and events in Victoria. Our campaign provides a blueprint to grow the visitor economy, create jobs and support business into the future.
View the Tourism is Victoria’s Business website.