• Victoria Tourism Industry Council (VTIC)
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Events / Victoria Events Industry Council


Victoria Events Industry Council (VEIC) is the peak body for Victoria’s events industry, providing one united industry voice.

It also incorporates the Events Policy Committee function of the Victoria Tourism Industry Council.

Major Events contribute $1.8 billion to Victoria’s economy every year, creating jobs and underpinning Melbourne’s status as one of the global sporting capitals and the World’s Most Liveable City.
Business, community and regional events also provide significant cultural, economic and capacity building benefits to their host communities.


Lisa is Acting EGM, Brand, Marketing & International Development of Victoria Racing Club. She is also a Board Member. Read more about Lisa >

Victorian Events Industry Council Members:

  • Australian Grand Prix Corporation – Corina Black
  • Business Events Victoria- Chris Porter
  • City of Melbourne – Cherie Fraser
  • Department of Economic Dev., Jobs, Transport & Resources – Tim Sullivan
  • Destination Melbourne – Laura Cavallo
  • Etihad Stadium (Melbourne Stadiums Ltd) – Dan Pote
  • event.com.au – Simon Thewlis
  • Federation Square – Matt Jones
  • Geelong Major Events – Sharon Cockerell
  • Great Ocean Road Regional Tourism – Liz Price
  • Harry The Hirer Pty Ltd – Gabriel Robinson
  • Melbourne & Olympic Parks Trust – Brian Morris
  • Melbourne Convention Bureau – Beverley Williamson
  • Melbourne Convention Exhibition Centre – Anne Jamieson
  • Melbourne Cricket Club – Sarah Addis
  • Melbourne Food and Wine Festival – Natalie O’Brien
  • Melbourne Museum – Gordon White
  • Microflite Tours – Jonathan Booth
  • National Trust (Victoria) – Penny Tripp
  • Nolan Media Events – Annalee Humphry
  • Peter Jones Special Events – Peter Jones
  • Red Rock Leisure – John Forman
  • Restaurant Associates – Jo Beshara
  • Tennis Australia – Tom Larner
  • The Herald & Weekly Times Ltd – Kylie Pritchard
  • The Royal Agricultural Society of Victoria Limited – Mark O’Sullivan
  • Victoria Racing Club Limited – Lisa Patroni
  • Victoria University – Joanna Pyke
  • Virgin Australia Melbourne Fashion Festival – Graeme Lewsey
  • Visit Ballarat – Noel Dempsey

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  • Events


    24jul - 25jul 249:00 amjul 252017 Victorian Tourism Conference9:00 am - 5:00 pm (25) Flemington Racecourse


    2aug5:30 pm- 7:00 pmVTIC Mixer Series 2017 - Tourism Networking Event5:30 pm - 7:00 pm Radisson on Flagstaff Gardens Melbourne
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    10oct6:00 pm- 8:00 pmYoung Tourism Network presents: Career Blueprints6:00 pm - 8:00 pm Crown College