• Victoria Tourism Industry Council (VTIC)
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Events / Victoria Events Industry Council


Victoria Events Industry Council (VEIC) is the peak body for Victoria’s events industry, providing one united industry voice.

It also incorporates the Events Policy Committee function of the Victoria Tourism Industry Council.

Major Events contribute $1.8 billion to Victoria’s economy every year, creating jobs and underpinning Melbourne’s status as one of the global sporting capitals and the World’s Most Liveable City.
Business, community and regional events also provide significant cultural, economic and capacity building benefits to their host communities.


Lisa is Acting EGM, Brand, Marketing & International Development of Victoria Racing Club. She is also a Board Member. Read more about Lisa >

Victorian Events Industry Council Members:

  • AFL – Australian Football League – Kate Price
  • Australian Grand Prix Corporation – Andrew Westacott
  • Visit Ballarat – Noel Dempsey
  • City of Melbourne – Steve Nagle
  • Department of Economic Dev., Jobs, Transport & Resources – Tim Sullivan
  • Destination Melbourne – Laura Cavallo
  • Etihad Stadium (Melbourne Stadiums Ltd) – Dan Pote
  • Federation Square – Matt Jones
  • Great Ocean Road Regional Tourism – Liz Price
  • Geelong Major Events – Sharon Cockerell
  • Harry The Hirer Pty Ltd – Gabriel Robinson
  • Melbourne & Olympic Parks Trust – Brian Morris
  • Melbourne Convention Bureau – Karen Bolinger
  • Melbourne Convention Exhibition Centre – Peter King
  • Melbourne Cricket Club – Trevor Dohnt
  • Melbourne Food and Wine Festival – Natalie O’Brien
  • Melbourne Museum – Gordon White
  • Microflite Tours – Jonathan Booth
  • Peter Jones Special Events – Peter Jones
  • Peter Rowland Catering – John Isherwood
  • Red Rock Leisure – John Forman
  • Tennis Australia – Tom Larner
  • The Herald & Weekly Times Ltd – Kylie Pritchard
  • The Royal Agricultural Society of Victoria Limited – Mark O’Sullivan
  • Visit Victoria – John Dalton
  • Victoria Racing Club Limited – Lisa Patroni
  • Victoria University – Colin Drake
  • Virgin Australia Melbourne Fashion Festival – Graeme Lewsey

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