• Victoria Tourism Industry Council (VTIC)
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Visitor Information Centres (VIC) are designed to enrich the experience of visitors to a region and to encourage them to stay longer.

This is achieved through informing visitors of what to do and see and where to stay. Research on VICs in Victoria, New South Wales and Canada has shown that VICs increase the amount of money visitors spend in a region and they contribute to dispersal. VICs are often, but not always, funded through local councils.

Victorian Accredited VIC Network Reference Group

With the support of Tourism Victoria, VTIC facilitates the Victorian Accredited VIC Network Reference Group, which meets bi-monthly to discuss issues affecting the management and operation of accredited VICs across the state.

The Reference Group includes a representative from each of the 12 Victorian tourism regions. Each representative must be connected to an accredited Visitor Information Centre.

The Chair of the Victorian VIC Network Reference Group is Susan Beniston of Melton.

Deputy Chair is Mary McArthur of Grampians.

Branding and Brochures

BRANDING

The yellow “i” sign with the blue background that you see above is a registered trademark and can only be used by an accredited VIC.

The accreditation program for Visitor Information Centres (VICs) in Victoria is managed by the Australian Tourism Accreditation Program (ATAP).

Accreditation through this program allows VICs to use the yellow italicised “i” symbol, the nationally recognised trademark, by adhering to risk, quality control and customer service principles.

VTIC manages the “i” brand trademark on behalf of Tourism Victoria and also works closely with ATAP in relation to the VIC Network.

For further information on accreditation, contact ATAP on (03) 8662 5387 or email accreditation@vtic.com.au

Do you need to brand your VIC?
Download a copy of the VIC Brand Style Guide to ensure you use the “i” sign correctly.

‘i’ LOGO MERCHANDISE AND TOURISM BROCHURES

VTIC coordinates the sale of the following items for accredited Visitor Information Centres. All accredited Centres are encouraged to use the following to help promote consistent service delivery across the State.

Items for sale are:

  • VIC “i” sign flags
  • VIC “i” sign button badges
  • Enamel “i” sign pins

Download a copy of our Product Price List to place your order >

Accredited Visitor Information Centres in Victoria

There are currently 73 accredited VICs right throughout the state.

To find and contact your nearest accredited Visitor Information Centre, www.visitvictoria.com lists each of the centres and their contact details within each region. Click here to find out further information.

Alternatively see the list of accredited Visitor Information Centres below:

  • Alpine Visitor Information Centre, Bright
  • Ararat & Grampians Visitor Information Centre
  • Australian Visitor Centres at the Airport
  • Bacchus Marsh Visitor Information Centre
  • Bairnsdale Visitor Information Centre
  • Ballarat Visitor Information Centre
  • Beechworth Visitor Information Centre and Booking Service
  • Bellarine Visitor Information Centre
  • Benalla Visitor Information Centre
  • Bendigo Visitor Centre
  • Casterton Visitor Information Centre
  • Castlemaine Visitor Information Centre
  • Central Goldfields Visitor Information Centre
  • Cobram Barooga Business &Tourism Inc
  • Colac Visitor Information Centre
  • Cowes Visitor Information Centre
  • Daylesford Regional Visitor Information Centre
  • Dunkeld & Grampians Visitor Information Centre
  • Echuca-Moama Visitor Information Centre
  • Fitzroy Gardens Visitor Centre
  • Frankston Visitor Information Centre
  • Geelong & Great Ocean Road Visitor Information Centre
  • Geelong Visitor Information Centre
  • Grampians and Halls Gap Visitor Information Centre
  • Great Ocean Road Visitor Information Centre
  • Greater Shepparton Visitor Information Centre and Booking Service
  • Hamilton and Grampians Visitor Information Centre
  • Heathcote Visitor Information Centre
  • Hobsons Bay Visitor Information Centre Williamstown
  • Horsham & Grampians Visitor Information Centre
  • Inverloch Visitor Information Centre
  • Kyneton Visitor Information Centre
  • Lakes Entrance Visitor Information Centre
  • Latrobe Visitor Information Centre
 

  • Loddon Visitor Information Centre
  • Lorne Visitor Centre
  • Maldon Visitor Information Centre
  • Mansfield Mt Buller High Country Visitor Information Centre
  • Marysville Visitor Information Centre
  • Melbourne Visitor Centre
  • Melton Visitor Information Centre
  • Metung Visitors Information Centre
  • Mildura Visitors Information and Booking Centre
  • Mornington Peninsula Visitor Information Centre and Booking Service
  • Mt Beauty Visitor Information Centre
  • Myrtleford Visitor Information Centre
  • Nathalia Barmah Visitor Information Centre
  • Numurkah and District Tourism Association Inc.
  • Phillip Island Information Centre
  • Port Campbell Visitor Information Centre
  • Port Fairy & Region Visitor Information Centre
  • Portland Visitor Information Centre
  • Prom Country Information Centre – Foster
  • Prom Country Information Centre – Korumburra
  • Queenscliff Visitor Information Centre
  • Rutherglen Wine Experience & Visitor Information Centre
  • Seymour Visitor Centre
  • Sunbury Visitor Information Centre
  • Swan Hill Region Information Centre
  • Torquay Visitor Centre
  • Warrnambool Visitor Information Centre
  • Wellington Visitor Information Centre-Sale
  • Werribee Visitor Information Centre (Werribee Zoo)
  • Wodonga Visitor Information Centre
  • Woodend Visitor Information Centre
  • Yarrawonga Mulwala Visitor  Information Centre
  • Yea Visitor Information Centre

Annual Victorian Visitor Information Centre (VIC) Summit

VTIC coordinates the annual Visitor Information Centre (VIC) Summit, traditionally held in mid-August over three days in a host region.

Summits are a valuable opportunity for staff of Visitor Information Centres, Regional Tourism Boards and Local Government Tourism and Economic Development Officers to collectively share their learnings relating to visitor servicing, destination marketing and industry trends. The host region also provides delegates a means to gain product knowledge of the local area through coordinated familarisation tours.

In particular, the Summits aim to:

  • Provide updates on key issues affecting the tourism industry and specifically management of Visitor Information Centres;
  • Provide a forum to share knowledge, practical experiences and future innovations;
  • Strengthen networks and build relationships amongst individuals, businesses, regions and local areas where tourism is a key economic driver;
  • Examine the business values and practices needed to remain competitive and to provide professional visitor information services; and
  • Encourage ongoing support for sustainable tourism growth in Victoria.

Previous summit locations:

2001 – Ballarat (Goldfields)
2002 – Shepparton (Murray)
2003 – Phillip Island
2004 – Lorne (Great Ocean Road)
2005 – Beechworth (Victoria’s High Country)
2006 – Halls Gap (Grampians)
2007 – Murray (Swan Hill)
2008 – Marysville (Yarra Valley)
2009 – Bendigo (Goldfields)
2010 – Warrnambool (Great Ocean Road)
2011 – Geelong (Great Ocean Road)
2012 – Melbourne
2013 – Lakes Entrance (East Gippsland)
2014 – Lancefield (Daylesford and Macedon Ranges)
2015 – Mornington & Frankston (Mornington Peninsula)
2016 – Shepparton (Murray)
2017 – Bass Coast and Phillip Island

Find out more and register for the 2017 Victorian Visitor Information Centre Summit >

Expressions of Interest Now Open-  2018 Victorian Visitor Information Centre Summit Host Region

Expressions of interest are now being sought from regions wishing to host the 2018 Victorian Visitor Information Centre Summit.

This Summit attracts over 100 visitor servicing and economic development professionals from across Victoria and provides a fantastic opportunity to showcase a region. In partnership with VTIC, a comprehensive professional development and networking opportunity is developed that aims to enhance the delivery and productivity of visitor servicing in an ever-changing environment.

Download the 2018 VIC Summit EOI

Expressions of Interest are due by close of business Friday 18 August 2017.

 

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