The yellow “i” sign with the blue background that you see above is a registered trademark and can only be used by an accredited VIC.
The accreditation program for Visitor Information Centres (VICs) in Victoria is managed by the Australian Tourism Accreditation Program (ATAP).
Accreditation through this program allows VICs to use the yellow italicised “i” symbol, the nationally recognised trademark, by adhering to risk, quality control and customer service principles.
VTIC manages the “i” brand trademark on behalf of Tourism Victoria and also works closely with ATAP in relation to the VIC Network.
For further information on accreditation, contact ATAP on (03) 8662 5387 or email email@example.com
Do you need to brand your VIC?
Download a copy of the VIC Brand Style Guide to ensure you use the “i” sign correctly.
VTIC coordinates the sale of the following items for accredited Visitor Information Centres. All accredited Centres are encouraged to use the following to help promote consistent service delivery across the State.
Items for sale are: