• Victoria Tourism Industry Council (VTIC)
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Resourcing required for real regional tourism results

03 /12/ 2013 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the release today of the State Government’s Regional Tourism Strategy but is disappointed by the lack of associated funding.

“While Melbourne has demonstrated continual growth, tourism results in some of Victoria’s regions are concerning,” says VTIC Chief Executive Dianne Smith.

“This must be addressed, but real government action with appropriate resourcing is crucial.”

“We are pleased that the Regional Tourism Boards (RTBs) are in place to effectively market and attract investment into Victoria’s many tourism assets, and we wish them continued success in performing their wide ranging functions. Regional Tourism Boards will drive industry engagement and success in local areas and we encourage operators to get behind these organisations.”

The long-awaited Victoria’s Regional Tourism Strategy 2013-2016 outlines how Tourism Victoria will address regional tourism challenges in the next three years, in line with directions set out in Victoria’s 2020 Tourism Strategy. Tourism is an important contributor to regional Victoria, generating $10.9 billion and employing 109,000 people in 2011-12.

“Tourism is the lifeblood of many regional communities, not only economically, but also in the cultural and social contribution it makes. The State Government must work across portfolios to achieve positive results for all regional Victorians. Positive and decisive leadership from government is essential as many regional economies look to diversify,” Ms Smith says.

“Overnight expenditure by international visitors to regional Victoria fell by more than 20 per cent in the year ending June 2013 and it is essential that this decline is arrested.

“Government must show its support for our industry by immediately allocating funding for a dedicated marketing program to encourage Australians to venture beyond Melbourne and explore the wonderful experiences on offer in regional Victoria.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

may

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

06jun6:00 pm8:00 pmVTIC 2018 Mixer Series - June Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

08jun12:00 pm2:30 pmVictorian Chamber presents: The Hon Julie Bishop MP12:00 pm - 2:30 pm Melbourne CBD

13jun5:30 pm8:00 pmVictorian Chamber presents: Fast Forward Speed Networking5:30 pm - 8:00 pm RACV City Club

14jun9:00 am10:30 amVictorian Chamber presents: Workplace update - are your casuals really casual?9:00 am - 10:30 am Best Western Hovell Tree Inn

july

04jul6:00 pm8:00 pmVTIC 2018 Mixer Series - July Tourism Networking EventConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

20jul9:00 am11:00 amVictorian Chamber presents: ignite+VU9:00 am - 11:00 am MCG

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 201830-31 July, Cape Schanck8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

august

15aug6:00 pm8:00 pmYoung Tourism Network presents: Grow and Glow6:00 pm - 8:00 pm Victoria University

october

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

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