• Victoria Tourism Industry Council (VTIC)
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Seize MCEC expansion job creation opportunities

27 /10/ 2014 Comments are Closed

Both major parties must commit to measures that make Victoria’s key tourist attractions more enticing to Asian visitors and attract additional cultural events to regional Victoria, said Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith today.

In welcoming the Coalition Government’s commitment to expanding the Melbourne Convention and Exhibition Centre (MCEC), Ms Smith called on policy makers to adopt complementary recommendations to ensure Victoria capitalises on the resulting visitor growth.

“VTIC applauds the Coalition Government’s decision to expand MCEC, and urges Victorian Labor to echo this commitment, for the significant benefit it will bring to Victoria’s business events’ and tourism sector,” said Ms Smith.

“Improving this facility will result in more visitors to our state, so there’s now more than ever a need to ensure we take the opportunity to grow jobs.”

 

VTIC calls for the major parties to commit to the following:

·         Grow the events’ sector by establishing a dedicated sales team to secure new and expand existing regional medium-sized events.

Cost: $2 million annually

Estimated state-wide job creation: 600

·         Make Victoria’s tourist attractions more appealing to the lucrative Asian visitor market through culturally appropriate upgrades to displays, ticketing and visitor information.

Cost: $7 million annually

Estimated state-wide job creation: 1600

 

Tourism could create nearly 9,000 additional jobs for Victoria over the next two years if the right policy settings are in place, according to VTIC research.

“As a growth sector in a rapidly changing economy, tourism has great job creation potential as it brings in visitors who spend money, which creates jobs and sustains communities,” said Ms Smith.

Ms Smith’s comments come ahead of the tourism industry’s celebration of the 30th anniversary of the Victorian Tourism Awards, which showcases the leading tourism products, experiences and services across the state.

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Anne Wright, Media and Communications Manager, (03) 8662 5310 / 0423 883 945

Ellana Katos, Social Media and Communications Advisor, (03) 8662 5205 / 0400 976 889

Events

november

23nov6:00 pm11:00 pm2017 RACV Victorian Tourism Awards – Gala Ceremony6:00 pm - 11:00 pm Palladium at Crown

29nov4:30 pm5:30 pm2017 VTIC Annual General Meeting4:30 pm - 5:30 pm Melbourne Convention and Exhibition Centre

29nov6:00 pm10:00 pmYTN & YATEC 2017 Christmas Party6:00 pm - 10:00 pm Riverland Bar

december

07dec12:30 pm3:30 pmVictorian Chamber Presents: Lisa Wilkinson AM12:30 pm - 3:30 pm Palladium at Crown

11dec6:00 pm9:00 pmVictorian Tourism Industry Christmas Party6:00 pm - 9:00 pm Metropolis Level 4

13dec10:30 am11:30 amVTIC WEBINAR SERIES - 360 Virtual Wayfinding, Virtual Tours & VR Marketing10:30 am - 11:30 am

february

07feb5:30 pm7:30 pmVTIC 2018 Mixer Series - February Tourism Networking Event5:30 pm - 7:30 pm Novotel Melbourne St Kilda

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