• Victoria Tourism Industry Council (VTIC)
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Showcasing our super sector

25 /06/ 2014 Comments are Closed

By VTIC Chief Executive Dianne Smith

Tourism creates jobs and delivers economic prosperity to communities right across our state. With the right strategies and support in place, it can be one of the leading industries driving Victoria’s growth in the coming decades.

Latest statistics show international visitor expenditure in Victoria grew 6.7 per cent to $4.8 billion in the year ending March 2014, while the number of international overnight visitors grew 10 per cent year-on-year to 1.99 million. It’s safe to say that our industry is definitely doing something right, but to secure further growth we can’t afford to be complacent.

Victoria is competing with developing destinations all over the world. Indeed, the introduction of instantaneous online bookings and low cost airlines remind us just how competitive our industry is. So what can we do to ensure Victoria capitalises on its tourism potential?

We need to be unrelenting in our advocacy of the importance of the sector. People need to be aware that tourism is a significant economic driver and that it is an essential part of the employment mix in our regional communities.

We need to understand the future opportunities, particularly the booming Asian visitor economy and how we can best position ourselves to appeal to this market in the coming decades.
Also important is ensuring that there is a continued partnership between government and industry and an acceptance that both share the cost of achievement and the spoils of economic success.

The 2014 Victorian Tourism Conference has been developed with the future in mind. To be held from 14-15 July at The Pier Geelong, the conference will feature an impressive program of speakers who will provide key insights into the future and help us continue be a strong and sustainable industry. I’m looking forward to some inspiration, especially from our international keynote speaker Anna Pollock.

I invite you to attend the 2014 Victorian Tourism Conference and share your business stories, challenges and triumphs. An industry that learns together, earns together. Make sure you book by midnight on 7 July.

We look forward to seeing you in Geelong!

VTIC

About the Author

VTIC

The voice of the Victorian tourism industry, representing key industry associations, operators and government agencies.

Events

february

28feb9:00 am3:00 pm2018 VTIC Visitor Economy Forum & Tourism Australia Industry Briefing9:00 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

07mar5:30 pm7:30 pmVTIC 2018 Mixer Series - March Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Novotel Melbourne St Kilda

15mar9:30 am5:30 pmTourism Australia's Destination Australia Conference 20189:30 am - 5:30 pm The Glasshouse

15mar5:45 pm7:30 pmVictorian Chamber presents: Business After Dark5:45 pm - 7:30 pm Roc's Bar

19mar9:00 am11:00 amDestination Melbourne presents: Tapping into Tourism9:00 am - 11:00 am Willis Room, Whitehorse Civic Centre

21mar10:30 am11:30 amVTIC Webinar Series: PR for Tourism Businesses - Telling your storiesImproving the world, one webinar at a time!10:30 am - 11:30 am

23mar7:45 am10:00 amVictorian Chamber presents: Grand Prix Breakfast7:45 am - 10:00 am Albert Park

april

04apr5:30 pm7:30 pmVTIC 2018 Mixer Series - April Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

18apr10:30 am11:30 amVTIC Webinar Series - Risk Management 101Improving the world, one webinar at a time!10:30 am - 11:30 am

may

02may5:30 pm7:30 pmVTIC 2018 Mixer Series - May Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Mercure Melbourne Treasury Gardens

31may9:00 am5:00 pmDestination Melbourne presents: Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

july

30jul(jul 30)8:00 am31(jul 31)3:30 pmVictorian Tourism Conference 2018SAVE THE DATE8:00 am - 3:30 pm (31) RACV Cape Schanck Resort

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